Company Website

http://www.xmrysb.com.cn/

Company Introduction

RISUNBO brand, founded in 2006, specializes in the research, production, and marketing of prefabricated quick-frozen meat dishes. Xiamen RISUNBO Food Co., Ltd. was established in 2009, marking a significant milestone for the brand's evolution. Since its establishment, the company has continuously refined its operations and expanded into a comprehensive enterprise, encompassing traditional distribution, customized solutions for key customers, traditional e-commerce, new retail, and beyond. Currently, the company has established 10 major sales regions and over 20 offices nationwide, developed more than 500 distributors, and reached tens of thousands of retail terminals, forming an extensive sales network system.

Product concept, highlights and added value

Carefully crafted with pork blade bones as the main ingredient, "Finger Pork Meaty Blade Bones" selects only the most meaty parts, ensuring that only approximately 10%-20% of the raw material meets our stringent standards. Our unique seasoning process involves extracting juice from carrot, onion, ginger, and orange peel. This juice is then used to marinate the blade bones, enhancing their flavor while maintaining their natural taste and texture.

Slicing pork blade bones is often a challenging task, even for professional chefs in hotel kitchens. For home consumers, it can be even more difficult. However, with "Finger Pork Meaty Blade Bones," you can enjoy restaurant-quality meals without worrying about the hassle of slicing, seasoning, or even washing. Simply thaw the product, and it's ready to cook via frying, deep-frying, or baking. For even more convenience, you can use your air fryer, microwave, or oven. Serve it with our secret seasoning for a rich and delicious flavor that will delight the whole family.

Product Images

Please briefly describe how your product communicates with consumers

As people's work pace is getting faster and families are getting smaller, consumers are willing to spend less time on cooking. RISUNBO brand is committed to enabling household consumers to cook hotel-style dishes easily. The target consumer groups include fathers and mothers, urban office workers, and urban silver-haired groups. On one hand, they may have limited cooking time due to busy work schedules or poor cooking skills. They may also have a demand for delicious food in social occasions, family gatherings, and festivals. On the other hand, they have a high pursuit of food quality, which should be clean, healthy, and tasty.

In view of this, RISUNBO has developed Finger Pork Blade Bones, a ready-to-use product that saves consumers the trouble of washing, cutting, and seasoning. We have cut the pork blade bones into slices suitable for household kitchen utensils, and used fresh vegetable juice to marinate them, removing the smell and enhancing the taste.

To further elevate the dining experience, we have also created a Secret Seasoning Packet. when this packet used with the Finger Pork Blade Bones, takes the dish to a new level of deliciousness.

Product Images

Ingredients List Photograph

Launch Date

2019-3

Target Consumer

Urban office workers & silver-haired population & The parent responsible for meal planning and cooking in a family with children and adolescents.

Weight/Volume per Pack

255g

Price per Item

29元/盒

Storage requirements

冷冻（-18℃）

Marketing Area

The whole of China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 大客户定制

Market Performance

Relevant data cannot be disclosed externally.