KOODAY 3Dquweibopiruantang-bingfengdongwuxilie_Shenzhen Kooday Foods Co., Ltd._Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

KOODAY 3Dquweibopiruantang-bingfengdongwuxilie

Food | Confectionery

Shenzhen Kooday Foods Co., Ltd.

Company Website

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Company Introduction

KOODAY, established in Hong Kong in 2014, Gathering an internationally outstanding candy research and development team. Based on the interests of young people today, it focuses on creating delicious and fun gummies,committed to making the world more interesting and happy

Product concept, highlights and added value

The core selling point of peeled gummies is reflected in the act of "peeling". Through this action, we further associate it with exploration, from exploration to frozen animals. A scene from a movie about the Ice Age suddenly appeared before us, combined with the popular blind box gameplay, to save unknown creatures from being frozen. Each transparent candy body is wrapped in a 3D animal, and when consumed, you can experience the dual taste of skin, Q, and core. Opening the candy, you will be pleasantly surprised to find a cute 3D animal inside, with penguins, dolphins, and turtles randomly appearing; In terms of taste: Japanese soda flavors have also been introduced, and three popular flavors have been selected: grape, white peach, and lemon flavors. These three flavors appear randomly, making them more enjoyable for those who enjoy them;

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Please briefly describe how your product communicates with consumers

Wow! There are animals in the sugar! Starting from the blind box loved by young people combined with delicious candy, we developed a delicious and fun "iced animal candy". We borrowed the popularity of the new Tianguo fruit series to launch iced animal candy. In Tiktok and Xiaohongshu, we attracted the attention of consumers through the topic of "what animals to dial out" of the talent bloggers;
Set up "Frozen Animal Soft Candy" zones on major e-commerce platforms, allowing consumers to easily purchase this interesting product. Set up a display area in physical stores to allow more people to experience the charm of "frozen animal gummies" firsthand.
In addition, we are launching a series of interesting interactive activities on social media to encourage consumers to share their exploration stories of "frozen animal gummies". For example, we can hold a "Most Interesting Exploration Story" selection event, allowing consumers to vote for the most interesting story, and the winner will have the opportunity to receive our special prize.
Through these methods, we believe that "frozen animal gummies" will become a new candy brand loved by young people, bringing endless surprises and fun to consumers.

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