Company Website

www.baixiangfood.com

Company Introduction

Baixiang Food Group, established in 1997, is a comprehensive food enterprise dedicated to producing and selling high-quality noodle products with the aim of enhancing the well-being of the people. Its product range includes instant noodles, dried noodles, quick fresh noodles, spicy instant snacks, and more. With 26 years of dedication to crafting excellent Chinese noodles, the company has received widespread acclaim from consumers. Additionally, the products cover categories such as flour, frozen foods, seasonings, beverages, etc., and the business scale continues to expand. As of now, Baixiang Food Group has established 12 high-quality noodle production bases nationwide, with more than 20 subsidiary companies. Its products are available in more than 30 provinces, cities, and autonomous regions across China, and are exported to 66 countries and regions worldwide.

Product concept, highlights and added value

With the improvement of people's quality of life, the demand for food from consumers has shifted from being full to being good. Currently, most frozen dumplings on the market use food additives to ensure production and sales needs. However, consumers are relatively resistant to unfamiliar food additives, believing that food additives will have adverse effects on their health, and there is an urgent need for food additives to be removed. The zero added corn, vegetable, and pork dumplings launched by Baixiang Fuxi use fresh and high-quality raw materials without food additives, and the production process does not add food additives, restoring home made dumplings, making consumers who pursue a higher quality of life more willing to choose zero added dumplings, buying with peace of mind and eating with peace of mind.

Product Images

Please briefly describe how your product communicates with consumers

The target consumer group is women aged 25-45 with high household income, most of whom are white-collar workers or mothers in the workplace. Their demand for food is to eat safely, healthily, and conveniently. Choosing high-quality sweet corn, fresh vegetables, and cold fresh meat as raw materials for zero added corn, vegetables, and pork dumplings, it is nutritious and balanced, and does not contain food additives. Food additives are also not used in the production process, ensuring food safety while ensuring healthy consumption for consumers. Compared to spending a lot of time at home making noodles, filling, rolling, wrapping, and finally cooking, frozen dumplings only need to be boiled in water for 6-8 minutes to be consumed, which can save more time and better enjoy life.

Product Images

Ingredients List Photograph

Launch Date

2024-6

Target Consumer

25-45 year old women with a fast-paced lifestyle and a high-end family consumer group pursuing high-quality living.

Weight/Volume per Pack

300g

Price per Item

16.90元/份

Storage requirements

冷冻（-18℃）

Marketing Area

National market, focus on 5 provinces and 1 city in 2024, including Henan, Shandong, Hubei, Jiangsu, Zhejiang, and Shanghai

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

nowt