Company Website

https://www.bainianyiren.com

Company Introduction

Hunan Yinren National Medical Museum Co., Ltd. focuses on the inheritance and innovation of traditional intangible cultural heritage and skills, and its Yinren brand is based on centuries-old dietary therapy formula and traditional intangible cultural heritage production skills.

Product concept, highlights and added value

Bainianyiren Yanwo Baiyu Meigui cream adheres to the profound culture and mission of Bainianyiren, perfectly integrates the wisdom of traditional Chinese medicine and the needs of modern beauty and health, and is committed to creating a healthy beauty for consumers from the inside out. The product highlights are bright, and I will describe the product innovation points from the following aspects.
A variety of rare raw materials: Sea buckthorn and prickly pear are rich in ultra-high content of vitamin C and a variety of antioxidant substances, which can strongly remove free radicals, improve skin luster and elasticity; The Malaysian Swallow Cup brings unparalleled nourishing and beautify effect, infusing the skin with vitality; Dahurica can effectively whiten and dispel freckles, jade bamboo nourishing Yin moistening dryness, rose regulating endocrine, regulating qi and nourishing appearance, cinnamon warm blood, red jujube nourishing qi and blood, almond moistening bowel, hawthorn helping digestion, dark plum, mulberry nourishing Yin Shengjin, all raw materials synergistic effect, nutrition is comprehensive and rich.
The taste is pleasant: The addition of Arhat juice brings a natural and sweet taste experience, which is not strong and sudden, but just enough to neutralize the bitter taste that other raw materials may produce. Sea buckthorn, prickly pear and other raw materials themselves with a unique sweet and sour flavor, and sweet Arhat juice interwoven, making the taste more rich and diversified. The addition of roses gives the paste a subtle fragrance of flowers. When tasting, the fragrance of flowers and fruit blend with each other, with distinct layers. The flavors of jade bamboo, cinnamon and other ingredients play a harmonic role in it, making the overall taste more mild and mellow.
Marketing: Focusing on female groups, in-depth insight into the needs of women at different stages of life. Through social media platforms to share the health knowledge of special periods such as menstruation, pregnancy, menopause, and so on, cleverly implant the product conditioning effect, and arouse the resonance of women.
Packaging innovation: The combination of traditional Chinese characters and modern simple style is designed to highlight the profound cultural heritage of the brand and meet the aesthetic preferences of contemporary women. Glass cans with delicate bottle caps can not only effectively ensure product quality, but also be practical and beautiful on the desktop.

Product Images

Please briefly describe how your product communicates with consumers

Product development and design: demand insight and accurate response
Bainianyiren conducted in-depth research on women's health and beauty needs, and found that women face problems such as endocrine disorders, insufficient qi and blood, and deteriorating skin conditions during menstruation, pregnancy, menopause and other stages. On this basis, carefully selected seabuckthorn, prickly pear, Malaysia's top bird's nest and other raw materials, seabuckthorn, prickly pear rich in vitamin C antioxidant, bird's nest deep nourishment, rose regulation of endocrine, with scientific ratio and ancient methods to boil, made of bird's nest white jade rose paste can fully regulate the body, with the actual product efficacy silent tell the care of women's health.
Packaging design: aesthetic and practical dual expression
Combining traditional Chinese characters with modern simple style, traditional Chinese characters convey the century-old cultural heritage of the brand and trigger the emotional resonance of traditional culture among women; Modern simple style conforms to the aesthetic preference of contemporary women. Glass cans with exquisite bottle caps not only ensure product quality, but also facilitate women's daily access, beautiful and practical on the desktop, from vision to use experience, and establish emotional connection with women.
Marketing activities: Deep interaction and value delivery
On social media platforms, share women's health knowledge in different life stages, such as how to relieve discomfort during menstruation, tonic points during pregnancy, menopause conditioning methods, etc., cleverly integrate the product conditioning effect, and trigger female resonance. Cooperate with opinion leaders in the field of women's health, invite them to share their real experience, and enhance brand credibility through word of mouth. Carry out interactive activities, such as "Share your health story to win products", encourage women to participate, in-depth understanding of women's needs, and further narrow the distance with consumers.

Product Images

Ingredients List Photograph

Launch Date

2024-7

Target Consumer

Urban white-collar workers, young treasure mothers, small town middle class and other women who have the need to replenish qi and blood and pay attention to health

Weight/Volume per Pack

300g

Price per Item

138元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

china

Distribution Channels

电商 E-commerce

Market Performance

Since its launch in July 2023, Yanwo Baiyu Meigui cream has performed brilliantly in the market, with sales climbing all the way, and has sold more than 20,000 bottles, successfully gaining a foothold in the highly competitive health care product market. This proud achievement shows that the product is recognized and favored by consumers.
Products can achieve such good results, mainly due to its accurate market positioning. It accurately insights into women's health problems such as endocrine disorders, qi and blood deficiency in special stages such as menstruation, pregnancy, menopause, and so on. Through careful selection of high-quality raw materials such as sea buckthorn, prickly pear, Malaysia's top bird's nest, scientific matching and cooking in ancient ways, it effectively meets women's dual needs for health conditioning and beauty.
In December 2024, the brand upgraded the packaging to further enhance the user experience. The new packaging adopts the combination of traditional Chinese characters and modern simple style, which not only conveys the profound cultural heritage of the brand, but also conforms to the aesthetic preference of contemporary women; Glass cans with delicate bottle caps not only ensure product quality, but also facilitate women's daily access. After the launch of the new package, 1000+ bottles were sold in a short time, showing strong market appeal.