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Product concept, highlights and added value

Rice, as an indispensable daily staple food on the family dining table, is a traditional refined white rice with a glycemic index (GI) of ≈ 89, which belongs to high GI foods. Long term intake of high sugar and high GI foods can lead to a rapid increase in blood sugar levels, resulting in excessive insulin secretion and significant fluctuations in blood sugar levels, causing a burden on the body. Compared with choosing high-quality carbohydrates and low GI staple foods, choosing high-quality carbohydrates and low GI staple foods has lower GI, slower digestion, less absorption, and can better control postprandial blood sugar levels for satiety and energy supply
1. Using exclusive natural low GI functional rice variety "Jiankang 1"
TAO Rice's low glycemic index (GI ≤ 55) rice is a natural exclusive rice variety "Jiankang 1" developed by JNTR in collaboration with Jiangsu Academy of Agricultural Sciences, breaking through the technical barriers of low GI healthy rice germplasm. After 6 years of joint research and training, the rice variety has a low glycemic index (GI ≤ 55) and has been developed through scientific research trials, natural cultivation, rice hybridization, and medical clinical trials.
2. Low GI rice controls every aspect of rice delivery to the dining table
The core of the enterprise is to deeply cultivate the development layout of the entire industry chain of low GI functional healthy grains, integrate deep cooperation among various fields such as agriculture, medicine, nutrition, and food science to jointly establish a research and development center, and combine scientific research and breeding, large-scale planting, standardized production, moderate processing, scientific testing, and popular science promotion to create a more professional low GI rice production chain production model.
3. The advantages of low GI rice by TAO Rice
(1) Low GI rice varieties cultivated through natural hybridization, grown ecologically, green food without any additives or pesticide residues, and non genetically modified
(2) Glycemic index (GI) value ≤ 55, slow postprandial glycemic increase, long-lasting satiety, sugar control and light burden, awarded low GI certification by 3 authoritative institutions (Beijing Chinese Academy of Food, Shanghai Meikang Testing Institute, Chinese Nutrition Society)
3. The clinical evidence of beneficial blood glucose management in tertiary hospitals in Shanghai has been published in the comprehensive journal of Shanghai Medicine
4. Rich rice aroma with a soft texture, suitable for people with sugar control needs

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Please briefly describe how your product communicates with consumers

1. User Insights
The survey found that at present, the number of diabetes patients is close to 140 million, and the proportion of overweight people is more than 34.8%, and the trend is growing. More and more people dare not eat rice, and "roast" that rice is not nutritious. The most common staple food on Chinese family tables, "rice", has become a "healthy assassin", which is an important factor affecting the fluctuation of blood sugar after meals&leading to obesity! Therefore, more and more people are realizing that "low GI rice" is a new choice for high-quality staple food that is healthier, more scientifically nutritious.
2. Slow "strength dares to PK
(1) Traditional refined white rice: GI ≈ 89, fast sugar increase, fast digestion, and large blood sugar fluctuations
(2) Similar functional rice products (pursuing lower GI value): no institutional testing, poor taste, difficult to digest, unstable after meals
(3) TAO Rice Low GI Rice: Slow sugar increase, slow digestion, long satiety, and smoother blood sugar levels
① Low glycemic index, slow rising sugar, sugar controlled staple food, slow sugar energy supply
② Soft texture and rich rice aroma
③ Traceability and quality control throughout the entire industry chain
④ Endorsement from leading research institutes and testing institutions in the industry
⑤ User testing, positive reviews and recommendations
3. Design innovation
Breaking through traditional rice products in packaging design, the outer packaging not only showcases the core selling points of the product, but also uses "GI" as a super symbol element on the packaging, clearly identifying the scientific attributes of super rice products at a glance. The style adopts a more creative and dynamic design style, which meets the aesthetic and requirements of current consumers for packaging.

Product Images

Ingredients List Photograph

Launch Date

2024-10

Target Consumer

This product is suitable for people with blood sugar control needs, such as high sugar elderly people, pregnant mothers with sugar, people with sugar control and weight control, and people with health and wellness needs

Weight/Volume per Pack

2KG

Price per Item

79.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China Region

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall