Company Website
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Company Introduction
Zhejiang Yufu Food Co., Ltd. was established in 2015 and is located in the beautiful city of Hangzhou. The company has a modern factory of nearly 30,000 square meters and a 100,000-level clean room. The factory is equipped with the industry's first fully automatic vacuum packaging machine and intelligent mechanical production line, with a daily production capacity of more than 60 tons, making it the largest enterprise in the industry. After more than ten years of development, a whole industry chain integrating research and development, production and marketing of surimi leisure food has been established, and it is gradually developing towards large-scale, intensive and innovative production. In addition to its own brands that have entered major markets across the country, it is also a contract manufacturer for brands such as Three Squirrels, Liangpin Shop, and Weilong
Product concept, highlights and added value
1, raw material: to cod meat, fresh water fish meat as the main raw material, more nutritious; (2) Production equipment: industry-customized assembly line advanced equipment; (3) Production process: fried first and lured after, inheriting the recipe from the origin of southern lured;4、 R & D technology: After three years of polishing with Japanese R & D masters, we produced with creativity;5. Price and value: The first comprehensive carbohydrate gift package in the country, which is a collection of six products, has high value for money and is good value for money; 6. A Statement of Trust: Focus on seafood for 11 years, and seafood snacks are more professional. 7, publicity campaign: brand CCTV advertising support, online sales data 1 million +; In December, Walmart system started to promote goods in the Spring Festival, strong retail system endorsement 8. Capacity support: new plant, new production line, 24 tons / day capacity; Taste advantage: Six seafood snacks are included, and a total of 12 different taste types are independent packaged products, catering to current consumer preferences. Slogan: Six kinds of seafood snacks, the whole family to share 11, product positioning: festival gifts, gathering to share equipment, a variety of goods set more suitable for family users to buy 12, product design concept: Walmart procurement to participate in product design, packaging more international style
Product Images
Please briefly describe how your product communicates with consumers
The packaging design style is more consistent with the aesthetic preferences of home users aged 26-50 years, and the product packaging recognizes the six seafood products contained in it and the outer packaging design has physical effects of some products, allowing users to feel the product more intuitively. After the products are on the shelves, each store will arrange a weekend product tastings and special displays (store shelves or end shelves); At the same time, on New Year's Day and Spring Festival, a series of user fun activities related to the sea were held in some stores to strengthen user brand and product awareness. At the same time, connecting with online Mini Programs in selling stores, actively carrying out online promotions in stores, enabling users around the store to buy without leaving home and deliver within an hour through instant retailing, and conducting two-way brand communication offline and online
Product Images
Ingredients List Photograph
Launch Date
2024-12
Target Consumer
Family users, party crowds, festival gifts
Weight/Volume per Pack
422g
Price per Item
29.9
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Sales are available in all regions of China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 国内公域及私域社团、即时零售渠道
Market Performance
The product went on sale in December, and the data sample was temporarily insufficient.