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Company Introduction
Hapharm Health Technology (Hainan) Co., Ltd., established in September 2021, is a wholly-owned subsidiary of Harbin Pharmaceutical Group, responsible for the management and operation of the healthcare business sector. The company boasts a diversified brand portfolio, covering various fields including children's growth and development, women's beauty and health, family dietary nutrition, and skeletal health. Its star products include Hapharm Calcium Iron Zinc Oral Solution, Digestive Stomachic Oral Solution, Puxue Iron Vitamin B12 Oral Solution, and Gai Zhong Gai High Calcium Tablets. Hapharm Health Technology (Hainan) Co., Ltd. is committed to becoming a trusted nutrition and health guardian for every family.
Product concept, highlights and added value
Hawthorn and Malt Oral Liquid is a meticulously formulated liquid nutritional supplement designed for individuals facing digestive challenges, with a special focus on pediatric use. This innovative product is crafted to gently nurture the spleen and stomach, enhance digestion, and support nutrient absorption, while holding an invention patent, numbered ZL2015 10895140.4.
Product Highlights:
Signature Formula: Our comprehensive formula addresses the health of the spleen, stomach, and intestinal tract. It incorporates six synergistic ingredients that are both medicinal and edible: Roasted Hawthorn, Jujube Dates, Poria, Chinese Yam, Roasted Barley, and Tangerine Peel. These ingredients work in harmony to gently strengthen the spleen and stomach, aid in food digestion, and stimulate appetite, ensuring children enjoy their meals. The addition of oligofructose acts as a prebiotic, fostering the growth of beneficial intestinal bacteria and balancing the gut microbiome.
Patented Innovation: Our proprietary blend has been awarded an invention patent, recognizing its ability to enhance gastrointestinal function and support the digestive process.
National Endorsement: Hawthorn and Malt Oral Liquid is a nationally certified health food product. Each 100ml serving contains 25mg of total flavonoids, ensuring effective digestion support.
Purity Promise: Free from sucrose, artificial fragrances, and preservatives, our formula is ideal for health-conscious consumers seeking natural solutions.
Brand Trust: The product is manufactured by the Sanjing Pharmaceutical Factory of Harbin Pharmaceutical Group, which boasts over 70 years of experience in liquid formulation research and development. The high-quality products produced are reliable and trustworthy.
Product Images
Please briefly describe how your product communicates with consumers
Children often encounter issues such as indigestion, food accumulation, and loss of appetite during their growth and development, which concern parents about the long-term impact on their children's health. Addressing these concerns, we have launched a mild yet effective pediatric digestion aid product that not only helps in breaking down food accumulation but also stimulates children's appetite, thereby alleviating parents' worries.
Our product emphasizes gentle regulation, incorporating six medicinal and edible ingredients: roasted hawthorn, fried malt, jujube, yam, poria, and tangerine peel. These ingredients work together to address low appetite and food accumulation in children. Compared to traditional Western medicine, our product is milder and more suitable for long-term nourishment of the spleen and stomach. Additionally, we have added oligofructose, a prebiotic that promotes the proliferation of beneficial bacteria in children's intestines, achieving gentle intestinal regulation.
The product formula is clean, with no added fragrances, preservatives, or sucrose, providing comprehensive care for children's health.
In terms of packaging design, we use warm orange as the main color, complemented by simple line drawing elements related to the stomach and intestines, to create a cozy and comfortable atmosphere, helping children relax and fostering a positive psychological environment for gastrointestinal health. The use of warm orange not only associates with health and nature but also enhances the product's appeal and market recognition.
As a leading brand of liquid nutritional supplements in China, Harbin Pharmaceutical's SanJing always adheres to the philosophy of "striving for perfection." We uphold the brand promise of "trust, because of SanJing," and are committed to producing safe, effective, and easily absorbed high-quality liquid nutritional products. Let the Hawthorn and Malt Oral Liquid protect children's good appetite, spleen and stomach, and intestines, and support their healthy and happy growth.
Product Images
Ingredients List Photograph
Launch Date
2024-9
Target Consumer
Children with indigestion due to food accumulation, poor appetite, weight loss, and poor nutrient absorption.
Weight/Volume per Pack
10ml/支×30支/盒
Price per Item
99元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
All across China
Distribution Channels
电商 E-commerce; 其他销售渠道 线下药店
Market Performance
Since its launch in September 2024, the Hawthorn and Barley Oral Liquid has garnered significant attention in the gastrointestinal care category. Though the product is still in the early stages of marketing and has not yet achieved substantial sales, it is expected to have a broad market outlook in the future, supported by the extensive influence of the Sanjing brand and its strong product appeal, along with the marketing capabilities of its distribution channels. The oral liquid is distinguished by its six medicinal and edible ingredients, as well as prebiotic fructooligosaccharides, which can help in breaking down food accumulation, aiding digestion, and enhancing appetite. With a clean formula that is free of added sucrose, it offers a healthy new option for children suffering from food accumulation, poor appetite, and poor nutrient absorption. As market promotion intensifies and consumer awareness increases, the product is poised to achieve even more impressive market performance in the future.