Tinoo's Chick Running_Guangdong Tinoo's Ecological Foods Co., Ltd._Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Tinoo's Chick Running

Food | Snack

Guangdong Tinoo's Ecological Foods Co., Ltd.

Company Website

https://www.tnong.com/

Company Introduction

Guangdong Tiannong Food Group Co., Ltd. was founded in 2003.

Headquartered in Qingyuan City, Guangdong Province, it is a modern agricultural industry group with purebred Qingyuan chickens and high-quality pigs as its core business. The company has been successively rated as a national poverty allev

Product concept, highlights and added value

Raw material innovation: Selected Lingnan native chickens from Qingyuan, Guangdong, free-range on ecological farms, running every day, fed with high-quality grains, 0 ripening, 0 antibiotics, firm meat, and rich chicken flavor. Native chicken VS white-feathered chicken, firmer meat, more prominent chicken flavor, one pack of hand-shredded chicken ≈ the output of one native chicken, full of sincerity, and sufficient ingredients.
Taste innovation: pure native chicken, non-compound meat, traditional hand-shredded process, retains the original flavor of native chicken, non-fried lightly marinated, dried finished product, low-fat and high-protein, meets the new trend of healthy diet, and enjoys the joy of eating meat
Process breakthrough: using export cooked food processing line, no more than 3 hours from farm to processing, locks in freshness, retains high protein, a pack of hand-shredded chicken contains 64% protein (hot pot flavor is up to 73%), which meets the needs of adults for most of the day.
Marketing strategy: Targeting young people who love health, create a new concept of healthy snacks, enjoy easily, eat more without burden.
Packaging design: 1 bag contains 10 small packages with independent packaging, combined with the IP of Little Chicken Paopao, it is more youthful and social, making snacking more fun
Strict quality assurance: Little Chicken Paopao chicken snacks are certified by HACCP and SC quality systems, and use the export cooked food processing line to ensure that it does not exceed 3 hours from farm to packaging, locking in freshness and retaining high protein.

Product Images

Please briefly describe how your product communicates with consumers

Product differentiation: We use native chicken as a differentiated raw material to seize the mass leisure track while exploring the exquisite and healthy track. We are well aware of consumers' demand for high-quality casual instant meat products and are committed to providing the best choice for the "her economy" and Generation Z.

Packaging design: In terms of packaging design, we use Mondrian's classic red, yellow and blue primary colors to create the overall color scheme of the chicken running, which also conveys the brand's vitality and innovative spirit, and creates the IP image of the chicken running, symbolizing vitality and exploration, just like a chicken running happily in the embrace of nature and bathing in the sun. We encourage consumers to run happily and dare to pursue their dreams like the current young generation

Marketing activities: In addition to social media planting, we also combined the movie "Chicken Run" with Qingyuan chicken as the theme, leveraging the new generation of stars, and spreading products through movie placement, backstage visits, premieres, and offline promotion activities. Planting products, let Tiannong Chicken Running become the first choice for healthy snacks in the hearts of young people.

Product Images