Company Website

https://www.aland.cn/

Company Introduction

aland is a multinational corporation, providing nutrition & wellness, OTC service and products.

Product concept, highlights and added value

1. **High Protein Content**: The protein content of "Ganoderma Protein Powder" reaches 90%, which is higher than the commonly available 80% protein content in the market. It combines whey protein and soy protein isolate, and plant-based proteins are particularly beneficial for the cardiovascular health of the elderly. Many elderly people often experience fatigue and difficulty walking, making the supplementation of Qi and blood crucial.

2. **Herbal Extracts for Added Benefits**: "Ganoderma Protein Powder" is specially enriched with herbal extracts such as Ganoderma, Astragalus, and Lily to help the elderly boost their Qi and improve overall wellness. Additionally, it contains Lion's Mane mushroom, which aids in Qi supplementation and spleen health.

3. **Comprehensive Nutritional Support**: "Ganoderma Protein Powder" contains 28 essential nutrients, including 15 vitamins and minerals that are required by the elderly on a daily basis, along with 5 types of seaweed extracts (such as Spirulina, Rhodella, etc.). It provides comprehensive nutritional support, eliminating the need for additional vitamin supplements. Its smooth and rich green bean-peanut flavor is highly popular among the elderly and makes it easy for them to maintain regular consumption.

Product Images

Please briefly describe how your product communicates with consumers

① **Target Audience and Pain Points**
Who needs additional protein supplementation?
The elderly need extra protein due to their dietary structure and issues with chewing and swallowing. Many elderly individuals struggle to consume sufficient high-quality protein from foods like meat and eggs. Additionally, as digestive function declines with age, their ability to absorb nutrients decreases, making them more prone to protein deficiency. Protein supplementation is crucial to maintain bone and muscle health and boost immune function.

② **Content Strategy**
Expert Science Communication + Influencer Endorsement + Real Consumer Testimonials
- **Expert Science Communication**:
Supplying a single protein source ≠ boosting immunity. Emphasize the importance of a balanced intake of various nutrients. Focus on the 28 essential nutrients we offer.
- **Influencer Endorsement**:
Conduct reviews comparing our product with other elderly protein powders on the market, highlighting our high protein content and 28 essential nutrients.
- **Real Consumer Testimonials**:
Share experiences from elderly users and those purchasing supplements for their parents, showcasing genuine consumer experiences.

Product Images

Ingredients List Photograph

Launch Date

2024-11

Target Consumer

Middle-aged and elderly population

Weight/Volume per Pack

200g（10g*20条）/桶

Price per Item

148元/桶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Tmall

Distribution Channels

电商 E-commerce