Company Website

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Company Introduction

Since its establishment in 2017, ACGBOX has been committed to becoming one of the leading toy and snack operators in China. As a strategic partner of the Bandai toy series in the Chinese market, ACGBOX brings together a professional team from various segments of the value chain. With IP toy business at its core, the company integrates product development, supply chain management, channel development, and promotional activities to create more professional, exquisite, and enjoyable toy products.
Simultaneously, ACGBOX also focuses on building its own brand—KaKaFan. This brand combines anime IP with snack products, incorporating fun elements such as trading cards and blind boxes. KaKaFan is dedicated to creating snack products that appeal to the tastes of the new generation of young people.

Product concept, highlights and added value

KaKaFan Sanrio Strawberry Flavor Mini Popping Candy Choco Stick combine the rich, sweet taste of strawberry-flavored chocolate with the adorable, charming image of Sanrio's characters. This product aims to create a dreamy and delightful taste journey for consumers, filled with joy and sweetness.
The Popping Candy Choco Stick features high-quality pure cocoa butter chocolate mixed with lively popping candy, offering a surprising burst of flavor with every bite. For the packaging design, we’ve chosen three popular Sanrio characters—Kuromi, Cinnamoroll, and My Melody. Each known for their sweet and cute appeal. This perfectly match with the fresh and sweet strawberry chocolate flavor of our mini choco stick and the playful, fizzy sensation of popping candy. Each bite brings continuous surprises, offering a dreamy, indulgent flavor experience.
In addition to its cute, mini-sized packaging, which fits comfortably in one hand, the chocolate bars inside are also mini and adorable, appealing to consumers who prefer smaller, more compact products.
Beyond its rich, sweet taste, the product also embodies the cute, charming style of Sanrio's characters. Each box comes with a magnetic bookmark featuring Sanrio’s characters’ images. This mini, cute magnetic bookmark is not only a functional accessory but also adds a touch of sweetness to every corner of the consumer's life.

Product Images

Please briefly describe how your product communicates with consumers

When developing the Sanrio Strawberry Flavor Mini Popping Candy Choco Stick, we first conceptualized the entire product based on the fan base of the Sanrio IP and the characteristics of these beloved characters. Sanrio's iconic characters are adored for their personalities, cuteness, sweetness, and interactivity, all of which resonate deeply with consumers. This group is highly discerning in terms of product quality, packaging, personality, and price, which is why we chose chocolate as the base product.
To ensure the product’s success, we selected pure cocoa butter chocolate to guarantee top-quality chocolate. We aimed for a smooth, rich, and delicate taste, while to achieve a unique flavor experience, we incorporated large-sized popping candy into the product. On the crucial matter of pricing, we focused on offering exceptional value for money without compromising quality.
Additionally, the product comes with a magnetic bookmark as a giveaway, with a total of 9 different designs. Each design features 3 variations of a specific character theme, all presented in blind-box format. This strategy not only deepens consumers' love for the IP but also enhances the collectible value of the merchandise, turning each purchase into a warm, fun, and interactive experience.

Product Images

Ingredients List Photograph

Launch Date

2024-12

Target Consumer

Young ladies aged 18-25 living in first-tier cities who are willing to try new things and new products

Weight/Volume per Pack

11g

Price per Item

6.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

The product has been on the market for less than two months.