Company Website

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Company Introduction

Since its establishment in 2017, ACGBOX has been committed to becoming one of the leading toy and snack operators in China. As a strategic partner of the Bandai toy series in the Chinese market, ACGBOX brings together a professional team from various segments of the value chain. With IP toy business at its core, the company integrates product development, supply chain management, channel development, and promotional activities to create more professional, exquisite, and enjoyable toy products.
Simultaneously, ACGBOX also focuses on building its own brand—KaKaFan. This brand combines anime IP with snack products, incorporating fun elements such as trading cards and blind boxes. KaKaFan is dedicated to creating snack products that appeal to the tastes of the new generation of young people.

Product concept, highlights and added value

Modern consumers have unique demands when it comes to the ingredients and nutritional balance of snacks. They tend to prefer products with clean, high-quality ingredients. At the same time, the domestic anime fans are highly motivated to pursue products featuring their favorite anime IPs, often seeking out snacks related to those IPs.
Considering these factors, we have carefully crafted the Pokémon Waffle Crisps, a snack suitable for all ages, catering to a wide range of consumers.
For the food itself, we use imported New Zealand butter, full-fat milk powder, and carefully selected wheat flour. The rich flavor of butter combines good with the crispy and delightful texture. To make the cookies even cuter, we add the iconic Pokémon design, Poké Ball, into the shape of the crisps, symbolizing the capture of life’s joy and the enjoyment of consumers' taste buds.
In terms of packaging, we placed Eevee and its evolutions at the center of the design, enhancing its interaction with consumers. We also included a paper standee of Eevee inside the product as free giveaways, adding an element of fun and playfulness to the entire experience.
We’ve found that Eevee and its evolutions have gradually gained prominence in the Pokémon world over the past two years, steadily increasing in popularity and visibility. And as an experienced company in candy food industry, we keenly seized this opportunity to create a specialized food toy product featuring Eevee as the main character.
Everything we have done is aimed at fostering a deeper connection and communication with our consumers through the product itself, showcasing our relentless efforts to meet consumers’ desires for both taste and playability.

Product Images

Please briefly describe how your product communicates with consumers

We’ve found that Eevee and its evolutions have gradually gained prominence in the Pokémon world over the past two years, steadily increasing in popularity and visibility. And as an experienced company in candy food industry, we keenly seized this opportunity to create a specialized food toy product featuring Eevee as the main character.
For the food itself, we developed custom molds and used imported New Zealand butter to create crispy and delicious waffle crisps, with the iconic Poké Ball embossed on each waffle crisp. This symbolizes capturing the joy of life and the delight of consumers' taste buds.
In terms of packaging, we placed Eevee and its evolutions at the center of the design, enhancing its interaction with consumers. We also included a paper standee of Eevee inside the product as free giveaways, adding an element of fun and playfulness to the entire experience.
Everything we have done is aimed at fostering a deeper connection and communication with our consumers through the product itself, showcasing our relentless efforts to meet consumers’ desires for both taste and playability.

Product Images

Ingredients List Photograph

Launch Date

2024-12

Target Consumer

People aged 12-25 from first-tier and new first-tier cities

Weight/Volume per Pack

26g

Price per Item

9.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

The product has been on the market for less than two months.