Company Website

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Company Introduction

Since its establishment in 2017, ACGBOX has been committed to becoming one of the leading toy and snack operators in China. As a strategic partner of the Bandai toy series in the Chinese market, ACGBOX brings together a professional team from various segments of the value chain. With IP toy business at its core, the company integrates product development, supply chain management, channel development, and promotional activities to create more professional, exquisite, and enjoyable toy products.
Simultaneously, ACGBOX also focuses on building its own brand—KaKaFan. This brand combines anime IP with snack products, incorporating fun elements such as trading cards and blind boxes. KaKaFan is dedicated to creating snack products that appeal to the tastes of the new generation of young people.

Product concept, highlights and added value

Crayon Shinchan Popping Candy Choco Stick is a special product that cleverly combines the beloved Animation IP Crayon Shinchan with KaKaFan’s tasty candy toy product.
First come with the innovative outer box design, featuring a striking blue and green color scheme, showing a naughty and happy Shinchan image lying on a giant popping candy chocolate biscuit stick. Shinchan’s playful personality is vividly captured on the packaging.
Then about food product itself, it presents a groundbreaking tasting experience to the consumers. The chocolate coating is made of pure cocoa butter, embellished with some large pieces of popping candy. The combination of rich and flavorful tasting of pure chocolate and the burst of the popping candy creates an exciting and innovative taste sensation.
The product also includes a random Crayon Shinchan IP character bookmark, with 16 designs available for collection. These bookmarks incorporate various characters and scenes from the Crayon Shinchan anime. Especially, some of the hidden designs are inspired by the school bus from the Crayon Shinchan anime. These bookmarks are not only highly creative but also offer significant functional and emotional value.

Product Images

Please briefly describe how your product communicates with consumers

The Crayon Shinchan Popping Candy Choco Stick cleverly combines the delightful, rich flavors of the chocolate biscuit sticks with the playful and adorable image of Crayon Shinchan, creating a double connection with consumers, both emotionally and through taste.
The packaging design features Shinchan’s lively and energetic image, which not only captures attention but also inspires consumers’ memories of childhood and their love for the Crayon Shinchan IP.
The addition of popping candy in the choco sticks makes every bite a surprising and adventurous taste experience.
Additionally, each product randomly comes with a free Crayon Shinchan themed bookmark, with a total of 16 collectible designs. Each bookmark feels like a little gift personally sent by Shinchan himself, deepening the emotional bond between the consumers and the product. This turns every purchase into a warm and fun interactive experience.

Product Images

Ingredients List Photograph

Launch Date

2024-1

Target Consumer

Young ladies aged 18~25 living in first-tier cities who are open to trying new things and new products

Weight/Volume per Pack

28g

Price per Item

8.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

During the 2024 sales period, Crayon Shinchan Popping Candy Choco Stick achieved a GMV of over 2.1 million USD, with sales amount exceeding 2 million pieces, ranking among the top (in Crayon Shinchan candy toy field) in major sales channels, and the sales revenue continues to grow.
In 2024, Crayon Shinchan Popping Candy Choco Stick entered various kinds of channels including KA, CVS, boutique supermarkets, trendy toy stores, and more. Key channels include Miniso, FamilyMart, Lawson, 7-Eleven, Ku Le Chao Wan, TGP, M&G Shop, LOFT, and other well-known channels. The product is now available in approximately 76,000 retail locations nationwide.