Company Website
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Company Introduction
Since its establishment in 2017, ACGBOX has been committed to becoming one of the leading toy and snack operators in China. As a strategic partner of the Bandai toy series in the Chinese market, ACGBOX brings together a professional team from various segments of the value chain. With IP toy business at its core, the company integrates product development, supply chain management, channel development, and promotional activities to create more professional, exquisite, and enjoyable toy products.
Simultaneously, ACGBOX also focuses on building its own brand—KaKaFan. This brand combines anime IP with snack products, incorporating fun elements such as trading cards and blind boxes. KaKaFan is dedicated to creating snack products that appeal to the tastes of the new generation of young people.
Product concept, highlights and added value
The Crayon Shin-chan Hawthorn Lollipop combines the classic animation IP of Crayon Shinchan with creative food, offering consumers a unique experience of taste and visual pleasure.
The product itself features an ultra-simple and pure formula, with ingredients consisting only of hawthorn and sugar, without any additives. By using carefully selected fresh hawthorn fruits and a perfect balance of sugar, we created a soft, chewy, and sweet-sour hawthorn lollipop. Have to note that we designed a custom mold in the shape of Crayon Shinchan’s head, adding a cute and naughty touch. The unique shape of the hawthorn lollipop provides an enjoyable, playful experience, just as happy as Shinchan himself.
Besides the delicious and healthy tasting experience of the product, each box of the product also comes with a themed bookmark featuring Crayon Shinchan’s world travels. With 30 different designs, each bookmark shows Shinchan, his families and his friends dressed in the traditional clothing of various countries and visiting famous foreign landmarks, allowing consumers to experience the charm and beauty of different nations without leaving home.
Product Images
Please briefly describe how your product communicates with consumers
When developing the product, we considered that hawthorn is a “versatile” ingredient suitable for all seasons—refreshing and appetite-stimulating in summer, and aiding digestion and relieving greasiness in winter. Combining this with the cute image of the Crayon Shinchan IP, we created an innovative product that is both fun and suitable for all ages.
In terms of product development, we designed a clean and simple formula that is suitable for everyone, without any additives or preservatives, making it a healthy and enjoyable snack. For the packaging design, we perfectly blended Crayon Shinchan with the hawthorn theme, featuring Shin-chan standing on a large hawthorn, emphasizing his playful and naughty character. The red color scheme also highlights the freshness and deliciousness of the hawthorn, which helps attract consumers.
For the free giveaway merchandise design, we created a "Shinchan’s World Travel" theme, showcasing Shinchan and his family and friends in different countries, dressed in various traditional costumes, taking photos at famous landmarks. These designs were applied to PET bookmarks using different crafting techniques. To increase the collectible and social appeal, the bookmarks were packaged in blind boxes. This not only deepens the emotional connection between consumers and Shinchan but also makes the product even more delicious, healthy, fun, and engaging.
Product Images
Ingredients List Photograph
Launch Date
2024-12
Target Consumer
Young people aged 12-25 living in first-tier and new first-tier cities who are open to trying new things and new products
Weight/Volume per Pack
20g
Price per Item
5.9元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Mainland China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
The product has been on the market for less than two months.