Company Website
无
Company Introduction
Founded in 1906, Yili is a century-old "excellent food brand", taking bakery (bread, Chinese and Western desserts, etc.), leisure food (chocolate, candy, cookies, etc.), cooked food, ice, etc. Yili has been awarded "Beijing Famous Trademark" for four consecutive years; "Yili" brand chocolates, candies and breads have been awarded "Beijing Famous Brand Products" for many times; in 2006, Yili was awarded "Beijing Famous Brand Product" for the first time. In October 2006, Yili was awarded the first batch of "Chinese Old Brand" by the Ministry of Commerce.
Product concept, highlights and added value
Yili continues the century-old craftsmanship of traditional Chinese bakeries by establishing a mid-to-high-end sub-brand named after its founder, "James Neill". This sub-brand focuses on healthy and concise recipes with a "premium" touch.
James Neill cookies are made with naturally imported butter, containing ≥36% butter, offering a rich aroma and a mellow, crispy texture. Backed by the century-old expertise in food craftsmanship, the cookies undergo low-temperature slow baking, resulting in a bright color, crispy taste, and preserving the pure aroma of the ingredients.
In terms of recipes, the product emphasizes health by carefully selecting and combining every ingredient, from high-quality wheat flour and imported butter to whole milk powder and pure milk, ensuring consumers can choose with peace of mind and enjoy healthy snacks.
In terms of packaging, the cookies come with individual wrapping and a minimalist gift box design, showcasing the premium quality and suitability for personal enjoyment or as a gift.
Product Images
Please briefly describe how your product communicates with consumers
In recent years, the snack food market has shown a trend of continuous growth, with consumers' demand for leisure snacks increasing steadily while paying more attention to the ingredients of the food. In the biscuit market, butter cookies have secured a place due to their unique flavor and taste. Compared with ordinary biscuits, butter cookies are of higher quality and have greater potential for market expansion. Therefore, relying on its century-old baking experience and keen insight into the market, Yili has launched "James Neill Cookies," named after its founder. These cookies use high-quality imported butter and feature simple ingredients, creating authentic and rich butter cookies to meet consumers' demand for healthy baked goods.
Product Images
Ingredients List Photograph
Launch Date
2024-5
Target Consumer
People who pursue a quality life and enjoy cookies as an afternoon tea snack or as a gift
Weight/Volume per Pack
480g
Price per Item
78元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
CHINA
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 团购等渠道
Market Performance
N/A