Company Website

https://www.haihedairy.com.cn/

Company Introduction

Tianjin Haihe Dairy Co., Ltd. is located in Tianjin Airport Economic Zone, covering an area of 62286.2 square meters, with a total investment of about 598 million yuan and an average daily capacity of 500 tons. At present, Haihe products include more than 100 kinds of products in seven categories, including sterilized milk, prepared milk, pasteurized milk, fermented milk, milk drinks milk powder and ice cream.After more than 60 years of reform, it has established the enterprise positioning of urban dairy industry and its leading brand position in Tianjin market. With the corporate vision of "leading health, pursuing quality and serving wholeheartedly", it is promoting the continuous upgrading of dairy quality.

Product concept, highlights and added value

Haihe adheres to the philosophy of "consumer-first" and dedicated to creating high-quality products. With its leading brand advantage in the national flavored milk market, Haihe further expands the flavored milk category market, striving to build the image of Haihe as a master of taste buds and a leading brand in flavored milk.
Product Description:
Cilantro Avocado Milk is a revolutionary flavored milk that breaks traditional boundaries. It achieves this through its meticulously selected ingredients, unique flavor combinations, sophisticated production process, innovative marketing strategies, and its classic yet contemporary packaging design.
The product’s unique blend of cilantro and avocado offers a refreshing and indulgent experience. Cilantro's distinctive aromatic qualities provide an immediate sensory awakening, while avocado brings a creamy texture and delicate fragrance, enhancing each sip with a delightful surprise.
With over 80% fresh milk as its base, Cilantro Avocado Milk delivers a smooth texture and a rich milky flavor. This foundation allows the flavors of cilantro and avocado to meld harmoniously, creating a product that offers both warmth and satisfaction.
Cilantro Avocado Milk is not just a new flavor; it's a taste revolution. By combining freshness with creaminess, it creates a multi-layered and rich taste experience, leading consumers on a journey of sensory exploration and healing.
Marketing Strategy：
the product leverages social media platforms to enhance engagement and attract the attention of young consumers. This strategic approach has made Cilantro Avocado Milk a standout in the market, demonstrating the power and allure of innovation.
In summary, Cilantro Avocado Milk represents not only a revolution in taste but also a significant transformation of the traditional milk market, showcasing the brand’s commitment to innovation and consumer satisfaction.

Product Images

Please briefly describe how your product communicates with consumers

During the product development process, Haihe is committed to establishing close communication and interaction with consumers. Generation Z is the main audience group for Haihe's flavored milk. They enjoy novelty and innovation, with a dual demand for milk that is both "delicious" and "fun." The cilantro avocado milk meets the consumption needs of Generation Z.
Generation Z pursues personalization and uniqueness. In our project process, we place consumer needs and individual attitudes at the forefront of product research and development, packaging design, and marketing activities. We have conducted extensive market research, focusing not only on consumer taste preferences but also understanding their lifestyles, cultural backgrounds, and values. This helps us better understand their needs and ensures that our products truly match their tastes and lifestyles.
In terms of product research and development, we always start with consumer needs, based on our continuous communication and feedback with consumers. Our laboratory continuously adjusts formulas to ensure that the products meet consumer expectations. In terms of packaging design, we continue the classic design style of Haihe croissant flavored milk, retaining brand heritage while strengthening brand recognition, further narrowing the gap with consumers and enhancing market competitiveness.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

Mainly young people and young families, they attach importance to health and nutrition and have high demand and acceptance for innovative products.

Weight/Volume per Pack

220g

Price per Item

3-4.5元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide (except Tibet, Hong Kong, Macao and Taiwan regions)

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

The product, upon its launch, garnered significant attention, with the number of views on related online topics surpassing one million within a short span of time, and its popularity continued to rise. Discussion on Xiaohongshu about the product has been incredibly lively, with users actively contributing their personal drinking experiences and review videos, fueling a strong word-of-mouth momentum.
Various media outlets also turned their focus to this product, vying to report on its unique features and innovative highlights. Both industry-specific media and mainstream platforms gave the product high praise, which not only swiftly enhanced brand recognition but also sparked widespread attention and discussion within the industry. It has proven its worth with its performance, laying a solid foundation for the brand's future development.