Company Website

https://www.haihedairy.com.cn/

Company Introduction

Tianjin Haihe Dairy Co., Ltd. is located in Tianjin Airport Economic Zone, covering an area of 62286.2 square meters, with a total investment of about 598 million yuan and an average daily capacity of 500 tons. At present, Haihe products include more than 100 kinds of products in seven categories, including sterilized milk, prepared milk, pasteurized milk, fermented milk, milk drinks milk powder and ice cream.After more than 60 years of reform, it has established the enterprise positioning of urban dairy industry and its leading brand position in Tianjin market. With the corporate vision of "leading health, pursuing quality and serving wholeheartedly", it is promoting the continuous upgrading of dairy quality.

Product concept, highlights and added value

Haihe adheres to the philosophy of "consumer-first" and dedicated to creating high-quality products. With its leading brand advantage in the national flavored milk market, Haihe further expands the flavored milk category market, striving to build the image of Haihe as a master of taste buds and a leading brand in flavored milk.
Oatmeal Da Hong Pao Milk is a fusion of traditional and modern health milk, representing not only the pursuit of high-quality life but also an inheritance and innovation of Chinese tea culture. The core ingredient is the precious Da Hong Pao tea from Wuyi Mountain, known for its unique rock charm and rich taste, adding an irreplaceable flavor to the milk. At the same time, carefully selected oats rich in dietary fiber and fresh pure milk are ingeniously combined with these three seemingly simple yet distinctive ingredients to create this nutritious and delicious milk.
While pursuing health, we pay more attention to the taste experience of the product. The gentle sweetness of oats perfectly blends with the profound aroma of Da Hong Pao, coupled with the smooth taste of milk, making every sip a feast for the taste buds. In addition to the high quality of the product itself, we are committed to conveying a healthy, balanced, and harmonious lifestyle philosophy. Through Oatmeal Da Hong Pao Milk, consumers can satisfy their taste buds while taking care of their health, making it a milk that heals both taste bud and soul.

Product Images

Please briefly describe how your product communicates with consumers

During the product development process, Haihe is committed to establishing close communication and interaction with consumers. Generation Z is the main audience group for Haihe's flavored milk. They enjoy novelty and innovation, with a dual demand for milk that is both "delicious" and "fun." The cilantro avocado milk meets the consumption needs of Generation Z.
Generation Z pursues personalization and uniqueness. In our project process, we place consumer needs and individual attitudes at the forefront of product research and development, packaging design, and marketing activities. We have conducted extensive market research, focusing not only on consumer taste preferences but also understanding their lifestyles, cultural backgrounds, and values. This helps us better understand their needs and ensures that our products truly match their tastes and lifestyles.
In terms of product research and development, we always start with consumer needs, based on our continuous communication and feedback with consumers. Our laboratory continuously adjusts formulas to ensure that the products meet consumer expectations. In terms of packaging design, we continue the classic design style of Haihe croissant flavored milk, retaining brand heritage while strengthening brand recognition, further narrowing the gap with consumers and enhancing market competitiveness.

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

Mainly young people and young families, they attach importance to health and nutrition and have high demand and acceptance for innovative products.

Weight/Volume per Pack

220g

Price per Item

3-4.5元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide (except Tibet, Hong Kong, Macao and Taiwan regions)

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

Since its launch, the Oat Da Hong Pao Milk Tea has quickly sparked a buying frenzy across major e-commerce platforms and offline supermarkets, with sales continuing to climb and becoming the new darling of the flavored milk market.Consumers have praised this product in droves, expressing their attraction to its unique taste and health benefits. The perfect blend of oat aroma and the delicate scent of Da Hong Pao, combined with the smoothness of milk, creates a multi-layered and satisfying experience with every sip. On social media, topics related to Oat Da Hong Pao Milk Tea are heating up. Users are eagerly sharing their drinking experiences and thoughts, creating a powerful word-of-mouth effect. This spontaneous promotion has further driven sales growth.