Company Website
https://www.wfdrink.com
Company Introduction
Shandong Wakefresh Food Technology Co., LTD., owned by Leyuan Industrial Group. It is a health drink and technological innovation enterprise.
Wakefresh focuses on HPP healthy drinks, covering HPP fresh fruit and vegetable juice and HPP cold-brewed tea, serving special channels and new retail channels nationwide and in the Asia-Pacific region.
In order to preserve the original freshness and flavor of the drinks, we has built own HPP factory, only to protect the original taste of drinks, let everyone who loves freshness can enjoy the natural life.
Product concept, highlights and added value
Product Innovation:
In the midst of the rapid growth of sugar-free tea beverages and the fierce competition within the tea market, Wakefresh cold-brewed tea products differentiate themselves from other market offerings, pioneering a new model in the niche segment.
Wakefresh HPP Original Leaf Cold-Brewed Rose Black Tea stands out with its bottled whole leaf format, allowing consumers to see the authentic ingredients firsthand. The fusion of flowers and tea enhances the sensory experience, making the act of drinking tea all the more sophisticated.
Key Product Features:
• Each bottle undergoes a single extraction process and boasts a clean ingredient list comprising only water, flowers, and tea.
• With a refrigerated shelf life of 90 days, combined with High Pressure Processing (HPP) and cold pasteurization techniques, the product not only achieves a naturally sweeter taste but also retains higher levels of nutrients such as tea polyphenols, making it a genuinely healthy beverage option!
Packaging Design:
The product adopts a diamond-shaped bottle design, evoking a cool and refreshing feel that accentuates the essence of cold brewing.
Product Images
Please briefly describe how your product communicates with consumers
The survey of the primary consumer group for sugar-free tea drinks reveals that the quality of tea ingredients and the purity of the ingredient list significantly influence consumer choices.
Wakefresh Cold Brew Tea adheres to the practice of fresh leaf extraction, utilizing visible, authentic materials, ensuring clarity for consumers. It genuinely embraces the minimalist philosophy of tea-making: besides water, tea, and flowers, no additional ingredients are included. Enhanced with High Pressure Processing (HPP), this technique unleashes the tea's innate freshness and retains more nutrients, rendering the cold-brewed tea's taste fresher and sweeter compared to other canned teas, which is among the reasons many opt for cold brews.
In the quest for teas better suited for cold brewing, the tea project R&D team meticulously screened nearly a hundred varieties of tea and experimented with hundreds of formulations incorporating diverse flowers, ultimately deciding on several classic flavors. The Wakefresh HPP Original Leaf Cold-Brewed Rose Black Tea is meticulously crafted by combining Pingyin's double-petal red roses with Fujian's Golden Junmei through scenting techniques, offering a flavor profile that harmoniously blends floral and tea fragrances. The gentle black tea meets the passionate rose, accompanied by the aroma of tea, allowing both body and mind to unwind—few worries withstand the soothing effect of a cup of rose black tea.
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Product Images
Ingredients List Photograph
Launch Date
2024-3
Target Consumer
Mainly targeting women aged 25-35, who have a certain level of purchasing power, and prioritize quality and a healthy lifestyle.
Weight/Volume per Pack
450ml
Price per Item
8.9元/瓶
Storage requirements
冷藏（0-4℃）
Marketing Area
Approximately 80% of provinces and cities nationwide are covered, with over 20 core provinces and cities already established, spanning across Eastern China, Southern China, Northern China, and Central-Western regions.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 新零售渠道、即时零售渠道等