Company Website
https://www.blue-dash.com/
Product concept, highlights and added value
The name "Astroii" is engraved with the marks of astronomy and astrology, born from humanity's boundless imagination of the future and the exploratory impulse inspired by the cosmos. The two “I”s side by side symbolize the connection and interaction between the self and the future self, reflecting the continuous pursuit of the future and the unknown. The design incorporates symbols on the dual-layered cap and base of the bottle to embody the core concept of a "futuristic spacecraft." The liquid itself is a uniquely innovative spirit with a rich, layered flavor profile that remains refreshingly smooth, enabling a quick transition into a heightened state of enjoyment and the release of energy under the influence of alcohol.
Product Images
Please briefly describe how your product communicates with consumers
ASTROII is crafted with the core purpose of providing our target audience with a means of spiritual release. It represents a fantastical journey from reality to the cosmos, symbolizing awakening, the future, fantasy, and adventure. It is an exploration that leads to the mirror of the soul. We are dedicated to awakening the curiosity and courage deep within our audience, allowing them to feel as if they are journeying through the stars with every sip, igniting boundless creativity and imagination. Through the medium of alcohol, ASTROII aims to guide its consumers toward a sci-fi future, where they can soar through limitless, soul-enlightening adventures.
Product Images
Ingredients List Photograph
Launch Date
2024-9
Target Consumer
The target audience for Astroii flavored spirits is core nightclub players aged 25 to 35, who pursue fashion and trends, have a passion for music, and seek spiritual liberation.
Weight/Volume per Pack
750ml
Price per Item
198元人民币
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China Area
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 夜场酒吧等夜生活场景