Company Website
https://www.gdrkyy.cn/
Company Introduction
Runkang Pharmaceutical has many years of R&D experience in the field of traditional Chinese medicine and food, and has launched a series of products such as ready-to-eat bird's nest, ready-to-eat fish maw, medicinal soup, new Chinese herbal sweet snacks, and healthy congee. It has built a 50,000-square-meter smart manufacturing plant, with a daily capacity of more than 1,500,000 bowls for Xiaojinwan, 80+ patents for R&D, and 2000+ customized recipes. It has served more than 3,000 brands.
Product concept, highlights and added value
Run Kang Five Elements herbal Rice Dew bowl series based on the traditional Chinese medicine "five elements" health theory as the cornerstone, follow the principle of five colors moisten five viscera, integration of Oriental herbal elements, innovative development of "gold, wood, water, fire, earth" five herbal rice dew:
① The lungs belong to "gold", corresponding to "white" moistening the lungs of the almond herbal rice dew bowl. Selected Chengde almonds, high-quality yam, dragon tooth lily, fresh seed of Geurox seven white herbs to enhance the effect of stew, with "white" white, is a cough moistening dry lung health good product!
② Liver is "wood", corresponding to the "green" liver of green spread pistachio rice dew bowl. Inspired by Hong Kong-style dessert "saliva ghost" : Xinjiang pistachio roasted fragrant, 600 eyes ultrafine grinding into powder, with gardenia concentrated juice powder, plant color green and vitamin supplement, cold grinding and cooking to restore the original flavor of food, healthy and more nutritious.
③ Kidney belongs to "water", corresponding to "black" kidney of black sesame rice dew bowl. Set the treasure of black ingredients: Heiyu black sesame, black quinoa, black mulberry, black beans, black rice "five black" ingredients stew, full of natural "black" energy, warm and tonifying kidney Yang, strong physique, suitable for all ages.
④ The heart belongs to the "fire", corresponding to the "red" into the heart of the orange peel red bean Acacia bowl. The top red bean variety "China Red" is washed with "sand" and blended with the "Five year new Hui orange peel" after beating. The fragrance of orange peel evenly permeates every mouthful of red bean and rice dew.
⑤ Spleen is "soil", corresponding to "yellow" spleen of gold and jade full of rice dew bowl. Four yellow ingredients of Heilongjiang corn, Gushi pumpkin, full soybeans and peach blossom millet were selected as the main ingredients to stew, release rich grain aroma, retain rich dietary fiber to promote intestinal peristalsis, and help digestion and absorption.
Each rice dew has high nutrient density, with the characteristics of light chewing, easy swallowing and good absorption, zero addition of health, and good therapeutic effect. It can meet the needs of daily nutrition and nourishing and conditioning for the elderly, and can be adapted to elderly care institutions, elderly dining halls, health centers, community rehabilitation and other channels.
Product Images
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Product Development:
By the end of 2023, there will be 297 million people aged 60 or above in China, accounting for 21.1 percent of the total population, according to the 2023 National Aging Development Communique. At present, China has entered a moderately aging society. The prevalence of dysphagia among the elderly in China is 25.82%, the incidence of dysphagia among the elderly in nursing institutions is 32%, and the incidence of dysphagia among patients with senile dementia and dysphagia is 87.1%. The prevalence rate of swallowing disorder in the elderly aged 60~69 years was 21%, 28% in the elderly aged 70~79 years and 41.0% in the elderly aged over 80 years.
Aiming at the two major problems of "difficult to chew and swallow" and "difficult to absorb nutrition" in the silver-haired population, Runkang has carefully developed a new category of medicinal food - Wuxing herbal rice Dew bowl, which integrates high-quality nuts, low GI grains and "medicinal and food cognate" herbs, etc., to carry out scientific combination and collocation, and through the ceramic cold grinding process. After finely grinding the rich ingredients, they are instantaneously locked and braised at 121℃ to fully release the original aroma and herbal effect of the ingredients; The product is presented in a semi-solid liquid food state to meet the "chewing and swallowing difficulties" of the silver group, and at the same time, it also promotes gastrointestinal motility, helps users exercise and restore gastrointestinal function, and better promotes nutrient absorption. It is a very good health partner for the elderly population of silver hair.
Design aspect:
Based on the concept of five elements of health, the integration of the "five colors" corresponding to the five viscera, the "Ruyi" symbolizing luck, and the "gourd" symbolizing medicine and food, the "bowl" carries the source of nourishing life, providing energy supply and nutritional security for life; In terms of design style, the combination of traditional Chinese medicine and modern national tide style creates a unique design that has both cultural heritage and modern aesthetic, and conveys a lifestyle that conforms to the laws of nature and harmonizes body and mind.
Product Images
Ingredients List Photograph
Launch Date
2024-11
Target Consumer
There are problems of "chewing and swallowing difficulty" and "nutrient absorption difficulty" in the elderly or special groups who need semi-solid liquid feeding.
Weight/Volume per Pack
168g/碗
Price per Item
5元/碗
Storage requirements
常温储存(Normal Temperature Preservation)
Marketing Area
For the whole Chinese market, but also for export to overseas markets
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 可接受各类型客户定制