Company Website

https://www.shiyuedaotian.com/

Company Introduction

Shiyue Daotian Group is a leading and rapidly growing pantry staple food company in China, enjoying a robust multi-channel brand presence. Since our inception, Shiyue Daotian Group has been dedicated to providing our consumers with pre-packaged premium rice, whole grain, bean, and dried food products. By maintaining multi-channel sales coverage and addressing evolving consumer needs, we have established a range of household brands for Chinese families.On October 12, 2023, Shiyue Daotian Group officially listed on the Hong Kong Stock Exchange. Currently, it has served a total of 130 million Chinese family users across all channels and has been the national sales leader in northeastern rice for five consecutive years, and the national sales leader in corn category.

Product concept, highlights and added value

Corn has become one of the important meal replacement choices for consumers in the process of daily fitness and fat reduction because of its high fiber, low calorie and easy to fill.At the same time, there are also many consumers will it as a meal during the meal process,as well as an important substitute for staple food. The Northeast region represented by Heilongjiang is a key fresh corn production area that consumers pay close attention to; Shiyuedaotian has deeply understood consumer demands and innovatively launched the Shiyuedaotian Wuchang Huangnuoyumi.
In terms of raw materials: Non-GMO yellow glutinous corn is carefully selected, with clean ingredients and no additives. The raw materials are produced in the same black soil as Wuchang rice, in the 45th parallel north golden crop planting zone, with cold black soil and fewer pests and diseases. The black soil layer can reach up to 1 meter in thickness; the average organic matter content is 42.4g/kg, the soil is fertile, the ecological environment is good, the forest coverage rate is 42%, and the annual sunshine is abundant, with more than 2400 hours of sunshine throughout the year. Corn is only planted once a year, making the corn taste softer, more glutinous and sweeter.

In terms of processing: Freshly picked corn goes through 22 processes of strict screening, adhering to industry high standards. The corn is processed from the field to the factory within no more than 6 hours. Through vacuum packaging and other technologies, the corn can quickly lock in its freshly picked shape and taste, retaining its aroma, sweetness and moisture, and is easier to store and carry at room temperature.

In terms of packaging: The outer box has a carefully enlarged category label, with the overall color tone using the classic red color system, combined with a simple category label; the inner bag continues the simple design of the outer box and innovatively uses starlight film, with a partially transparent back, breaking the closed feeling of traditional agricultural product packaging, while enhancing the visual effect and market competitiveness of the product.

In terms of marketing: Through joint efforts on traditional e-commerce platforms and Douyin interest e-commerce platforms, especially Douyin, the power of small and medium-sized influencers is discovered. Through self-broadcasting and influencer promotion, and by applying Douyin's efficient mechanism, the brand has achieved rapid dissemination and product sales.

Product Images

Please briefly describe how your product communicates with consumers

In response to consumers' concerns about food quality, Shiyuedaotian Wuchang Huangnuoyumi is cultivated from non-GMO seeds; it is naturally non-GMO and contains only corn as an ingredient. It undergoes 22 processing steps including peeling, cleaning, pre-cooking, high-temperature sterilization at 121℃, and aluminum film packaging. The high-barrier HG film keeps the corn fresh and fragrant while effectively preventing spoilage, allowing it to be stored at room temperature for 12 months, giving consumers peace of mind when purchasing.

Shiyuedaotian Wuchang Huangnuoyumi has diverse consumption scenarios, is delicious and convenient, and has a soft and sticky texture. It can be steamed or boiled in the bag for 15-20 minutes before consumption. Have one on your way to work in the morning, one for a balanced diet, one to share with the family, or one as a coarse grain staple food.

The outer box features a prominently enlarged category label, with the overall color scheme in a classic red tone. Combined with the simple category label, even consumers unfamiliar with the category will be attracted by this red color when browsing online or passing by the shelves, thus remembering the product image. The inner bag continues the simple design of the outer box and uses starlight film, with a partially transparent back to break the closed feeling of traditional agricultural product packaging and enhance the visual effect and market competitiveness of the product. The aim is to express brand value, meet the aesthetic preferences of target consumers, and increase the added value of agricultural products. In terms of layout, we strive for precise information transmission and visual harmony, with a simple overall design and a clear category label, greatly optimizing the browsing experience of consumers and facilitating smooth purchase decisions.

Product Images

Ingredients List Photograph

Launch Date

2025-1

Target Consumer

24-40 year old women in first and second tier cities who pursue a certain quality of life

Weight/Volume per Pack

220g*8根/箱

Price per Item

49.9元/箱

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall