Company Website

https://www.shiyuedaotian.com/

Company Introduction

Shiyue Daotian Group is a leading and rapidly growing pantry staple food company in China, enjoying a robust multi-channel brand presence. Since our inception, Shiyue Daotian Group has been dedicated to providing our consumers with pre-packaged premium rice, whole grain, bean, and dried food products. By maintaining multi-channel sales coverage and addressing evolving consumer needs, we have established a range of household brands for Chinese families.On October 12, 2023, Shiyue Daotian Group officially listed on the Hong Kong Stock Exchange. Currently, it has served a total of 130 million Chinese family users across all channels and has been the national sales leader in northeastern rice for five consecutive years, and the national sales leader in corn category.

Product concept, highlights and added value

Corn has become one of the important meal replacement choices for consumers in the process of daily fitness and fat reduction because of its high fiber, low calorie and easy to fill.At the same time, there are also many consumers will it as a meal during the meal process,as well as an important substitute for staple food. With a deep insight into consumer demand, the company launched the Shiyuedaotian Huangjin Yumiduan .
The Shiyuedaotian Huangjin Yumiduan is produced from the cold black soil in Northeast China, which can only form 1 centimeter after hundreds of years. It has fewer diseases and pests, and the soil is more fertile. lt is only planted once a year and has richer nutrition.Adhering to the high standards of the industry, the corn is processed in 22 layers, from farm to factory processing in less than 6 hours.It is innovatively cut into small pieces to meet the needs of people with small food intake and avoid waste. After high standard processing, vacuum aluminum film packaging is used to lock the shape and taste when just picked,keeping the aroma, sweetness and moisture, soft and sweet taste.And it is easier to store and carry at room temperature.With packaging cooking can be eaten after 15 minutes, the packaging is easy to tear, open the bag without cutting,convenient to eat, to meet the user can eat fresh and delicious corn anytime and anywhere.
After the launch of the Shiyuedaotian Huangjin Yumiduan, it quickly realized the extensive layout of e-commerce channels, and deeply cultivated Jingdong,Tmall,Tiktok,Pinduoduo and other platforms.Through live commerce，content marketing, word-of-mouth marketing and other ways to help its sales continue to rise.

Product Images

Please briefly describe how your product communicates with consumers

Considering the concerns of consumers about food quality, the Shiyuedaotian Huangjin Yumiduan is cultivated with non-GMO seeds.Its ingredient is only corn, which needs to go through peeling, washing, pre-cooking, 121°C high-temperature sterilization, aluminum film packaging, etc. 22 processing procedures. The golden aluminum film keeps the fresh and delicious taste of corn while preventing it from spoiling to some extent. It can be stored at room temperature for 12 months, so consumers can buy with confidence.
With the development of healthy lifestyle trends, people's dietary preferences have shifted towards healthy and nutritious food, especially for those who are trying to lose weight and women, who are more particular about their food choices. Corn, as a high-quality carbohydrate, has high fiber and low calories, making it an ideal choice for such people. Combining corn with eggs, vegetables, and fruits, etc., can help achieve nutritional balance and a balanced diet. The Shiyuedaotian Huangjin Yumiduan, with their golden body and convenient packaging, are a delicious and low-fat snack for when you feel a little hungry or when you have a craving.
In terms of packaging design, the visual hammer in the upper right corner is the corn crown: the crown represents honor and prestige, representing stability and trust. Shiyue Daotian Group continues to innovate and maintains a leading position in the corn market share. Combining the crown with the corn of Shiyue Daotian Group, the golden corn color complements the crown, conveying the message of passing on the stable leading quality and consumer trust to every user. The packaging color is derived from the natural green and gold of corn, representing the concept of natural and eco-friendly ingredients. The Huangjin Yumiduan in the middle matches the visual hammer of the corn crown, with a yellow-green color scheme, creating a simple yet appetizing style.

Product Images

Ingredients List Photograph

Launch Date

2024-7

Target Consumer

24-40 year old women in first and second tier cities who pursue a certain quality of life.

Weight/Volume per Pack

100g×8段

Price per Item

19.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

CHINA

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall