Company Website

http://www.haoxiangni.cn/

Company Introduction

Founded in 1992, HAOXIANGNI Health Food Co.,LTD. is mainly engaged in the research, production and sales of, jujube,freeze-dried products, nuts, dried fruit and other health foods. The Company was listed on the SME of Shenzhen Stock Exchange in 2011, becoming a listed company in the jujube industry.

Product concept, highlights and added value

Jujube and Walnut Pie 2.0: A Magnificent Upgrade for a Brand - New Tasting Experience
Jujubes are rich in nutrition, but the jujube skins can easily get stuck between teeth and in the throat, and are difficult to digest and absorb, which has always been a headache. Our peeled Jujube and Walnut Pie, as the 2.0 upgraded version of the traditional Jujube and Walnut Pie, adopts the second - generation physical peeling technology. It perfectly removes the jujube skins, bringing a more soft and glutinous texture, making it easier to absorb. Say goodbye to the annoyance of jujube skins getting stuck between teeth and in the throat once and for all.
High - Quality Jujubes Make Exceptional Pies: First - grade grey jujubes are carefully selected from 706 varieties of jujubes. They are sweet and delicious, without any sour or astringent taste.
Unyielding Pursuit of Quality, No Outsourcing: We have built our own transparent factory and independently handle the packaging process. Using vacuum - sealing technology to preserve freshness, we strictly control the safety of the whole process, from the moment the jujubes are picked from the branches to when the product reaches your tongue.
Gentle Steaming Process, Locking in Nutrition: Steamed with hot air and then cold - pressed after cooking, this process maximally "steams out" the nutrition and flavor. The pie is soft, glutinous, sweet, and not cloying even if you eat a lot.
Genuine Ingredients, Full of Sincerity: The sweet jujubes are perfectly combined with the rich - flavored walnuts. The filling is abundant, thick, and plump, presenting the natural original flavor.
Physical Peeling, More Intimate and Easy to Absorb: The unique physical jujube - skin - removing technology not only eliminates the worry of jujube skins getting stuck in the throat but also makes the pie more soft and glutinous, and its nutrients are more easily absorbed.

Product Images

Please briefly describe how your product communicates with consumers

Hongxiaopai series is positioned as a "healthy and casual meal - replacement snack" that is more suitable for the Chinese, and it is also regarded as a Chinese energy bar. Our target consumer groups are sophisticated mothers and career - oriented women aged between 20 and 35.
After the launch of the Jujube and Walnut Pie product, it has been widely welcomed by consumers. By listening carefully to the real feedback from front - line salespeople and consumers, we explored a new direction and innovated the original product by developing the peeled Jujube and Walnut Pie. With the second - generation jujube - skin - removing technology, we peel the jujubes and combine them with walnuts.
In response to the concept of a "Chinese energy bar", we have upgraded the product packaging by adding an arrow symbol representing energy. Whether it's before or after exercise, for an afternoon energy boost, during overtime work and late - night stays, or for travel replenishment, having a Red Mini Pie is the perfect choice. We aim to create an energy bar that belongs to the Chinese people.

Product Images

Ingredients List Photograph

Launch Date

2024-2

Target Consumer

Delicate mothers aged 20 - 35, career - oriented women, people with weak gastrointestinal systems, and the elderly.

Weight/Volume per Pack

158g

Price per Item

19.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China and Southeast Asian

Distribution Channels

大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

无