Company Website

http://www.haoxiangni.cn/

Company Introduction

Founded in 1992, HAOXIANGNI Health Food Co.,LTD. is mainly engaged in the research, production and sales of, jujube,freeze-dried products, nuts, dried fruit and other health foods. The Company was listed on the SME of Shenzhen Stock Exchange in 2011, becoming a listed company in the jujube industry.

Product concept, highlights and added value

Peeled Trustworthy Dates: The Perfect Blend of Quality and Delicacy
Carefully Selected Premium Ingredients
Our peeled trustworthy dates are meticulously selected from premium gray jujubes. Renowned as top - notch varieties in the jujube family, gray jujubes are celebrated for their distinctive flavor and outstanding quality. We strictly control the source to ensure that each jujube is plump and sweet.
Advanced Technology, Creating an Exceptional Taste
We adopt the second - generation physical peeling technology to precisely remove the jujube skin, preserving the maximum amount of nutrients and flavor of the jujube flesh. The jujubes processed by this technology are more soft, glutinous, and easier to absorb. Whether it's the elderly or children, they won't experience choking or having the jujubes get stuck between their teeth when consuming, bringing you a worry - free tasting experience.
To achieve the best taste, we have conducted numerous tests and experiments, carefully controlling the humidity of the jujubes between 15% - 18%. This humidity range endows the jujubes with the perfect softness and chewiness. With a bite, the sweet taste bursts on the tip of your tongue.
Versatile Eating Methods to Meet Diverse Needs
In terms of consumption methods, the peeled trustworthy dates also perform outstandingly. You can puree them into a dense jujube paste, which has a delicate texture and is easy to swallow. It is very suitable as baby food or a nutritional supplement for the elderly. When used to make pastries, the rich jujube aroma fills the air, not only enriching the taste of the pastries but also making them easier to chew. Adding them to multi - grain porridge adds a touch of sweetness, making the nutritious multi - grain porridge smoother.
Abundant Nutrition, a Healthy Choice
Every 100g of peeled trustworthy dates is rich in 7.2g of dietary fiber. High dietary fiber content helps promote intestinal peristalsis, making digestion smoother and safeguarding your health. Whether you're a busy office worker or someone who pays attention to health preservation, you can obtain full energy and peace of mind from these small jujubes.

Product Images

Please briefly describe how your product communicates with consumers

In - depth Insights: Precise Targeting of Consumer Groups
Through in - depth consumer research, we've found that the main audience of our products are sophisticated mothers. Driven by the goal of adding nutrition to their children, they have a high level of attention to healthy and high - quality food. Based on this insight, we've decided to comprehensively upgrade the product to better meet the needs of our target customers.
Packaging Upgrade: Creating an Alluring Consumption Scene
To attract consumers' attention and stimulate their purchasing desire, we've carried out innovative designs for the product packaging. The packaging exquisitely depicts a warm dining - table scene, with a steaming bowl of soup porridge on it, in which the plump and attractive peeled trustworthy dates are clearly visible. This appetizing product real - object image greatly enhances the atmosphere of the scene, enabling consumers to associate with the warm picture of carefully preparing nutritious food for their children the moment they see the packaging.
Innovation in Package Contents: Conveying a Healthy Consumption Concept
In terms of the product packaging contents, we've also carried out innovative optimizations. The original single - pack packaging has been adjusted to a three - piece fixed - quantity pack. This design aims to convey the product concept of "Eating three dates a day makes you feel better". In this way, we provide consumers with clear consumption guidance, allowing them to better understand how to provide health guarantees for their children through reasonable consumption of peeled trustworthy dates.

Product Images

Ingredients List Photograph

Launch Date

2024-12

Target Consumer

Exquisite mothers and white - collar workers aged 25 - 35

Weight/Volume per Pack

56g

Price per Item

9.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery