Company Website
http://www.jinsihou.com.cn
Company Introduction
Golden Monkey Food Co., Ltd. was founded in 1992, and is one of the largest candy and chocolate manufacturers in China. It mainly produces and sells more than 200 products in 6 categories including candy series, chocolate series, bakery series and braised food series. The company has an industry-leading production capacity with 100+ production lines of various types and an annual production capacity of over 100,000 tons.After 30 years of development, the company has established a comprehensive sales network, with over 1,200 core dealers and more than 160,000 sales terminals covering all cities across the country. Building on its current advantages, the outstanding team and substantial financial strength will propel "Golden Monkey" towards fulfilling its vision of "sharing sweetness with the world" sooner.
Product concept, highlights and added value
The "Golden Monkey X NAILONG Squiish Mango Pomelo Sago Taste Gummy Candy" is a children's nutrition line product jointly created by Golden Monkey Foods and the NAILONG IP. By leveraging the cute images and influence of both the NAILONG IP and Golden Monkey IP, the brand and the new product's awareness among users is expanded. Combining the highly memorable "Squiish" feature from the previous Juice Squeezeable series, the product continues to solidify Golden Monkey's position in the chewy soft candy category. The product line and market distribution of chewy soft candies are expanded in a rhythmic manner. Leveraging the marketing momentum in high-tier markets, the brand's potential is enhanced, benefiting more lower-tier cities and sales formats. In terms of the product, xanthin ester is added, with a juice content of ≥60% and no artificial colors. Through rigorous and exquisite chewy candy production techniques, healthy and delicious chewy candy products are introduced.
Product Images
Please briefly describe how your product communicates with consumers
Through brand collaborations, we boldly experiment with new market approaches in terms of product design aesthetics and innovative flavors. This strategy targets two core consumer groups, with a full-link emphasis on the "Squiish" action to enhance product fun and spreadability, fostering a sense of "happiness" and creating a more memorable brand identity. The magical music, dances, gestures, and trending topics have evolved alongside Juice Squeeze's transition from version 1.0 to 2.0, shifting from a singular action to emotional joy, from solo enjoyment to sharing with friends, and from a singular Golden Monkey IP to the friends of the Golden Monkey. This integration into current lifestyles leverages contrast marketing to generate popular topics, spark consumer interest and attention, and drive category perception growth. At the same time, it lays a solid foundation for subsequent brand collaborations, cultivating the exclusive "Monkey Friends Family" for Golden Monkey.
Product Images
Ingredients List Photograph
Launch Date
2024-3
Target Consumer
Refined mothers aged 25-35 + young women aged 25-30
Weight/Volume per Pack
60g
Price per Item
6.5
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China，Hong Kong, Macao and Southeast Asia
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
no