Company Website
https://mp.weixin.qq.com/s/jPjrf4_BnsI6wNWKcEhbKQ?mpshare=1&scene=1&srcid=010657r06hKBM7tY9JIU0JVn&sharer_shareinfo=fc96e986f60cd5046fbc7bd1cb7ee9ac&sharer_shareinfo_first=fc96e986f60cd5046fbc7bd1cb7ee9ac&from=industrynews&nwr_flag=1#wechat_redirect
Company Introduction
Hunan Jiaxian Food Technology Co., Ltd. is a science and technology-based private food enterprise specialized in food research and development, production and sales. The company adheres to the product concept of "healthy, delicious and convenient", driven by scientific and technological innovation and with local agricultural products as the core, and is committed to creating high-quality food with local characteristics.
The "Xianziyou" Changde rice noodle brand under the company is its core brand. From aspects such as the cultivation of high-quality rice, production and processing, and product sales, through the development of the whole industrial chain of rice noodles, it has solved the convenience and safety issues of Changde fresh and wet rice noodles, enabling Changde rice noodles to go out of Changde and be sold at home and abroad.
Product concept, highlights and added value
This product uses freshly sliced beef and high - quality long - grain nonglutinous rice as raw materials, together with an independent soup base package. The soup base in the package is made by boiling beef bone stock, perfectly combining the nutrients deep within the beef bones with a delicious flavor. The beef is carefully selected high - quality fresh beef, with firm texture and a rich taste. The rice noodles are springy, chewy, and do not break easily. In terms of technology, a key fresh - keeping technique is innovatively applied, enabling the rice noodles to have a shelf - life of six months. Different from the traditional Changde rice noodles that need to be cooked, the rice noodles of this product can be eaten after being soaked in boiling water for 3 - 5 minutes. The innovation in packaging design lies in the overall adoption of a trendy style and American cartoon IP characters, breaking away from the mindset of combining rice noodle products with traditional Chinese designs.
Product Images
Please briefly describe how your product communicates with consumers
This product is dedicated to impressing the young consumer group with its delicious taste and visual appeal. On the outer packaging, an IP image based on the main ingredient of the product - braised beef - has been created. Through this IP, some popular lifestyles of contemporary young people, such as fitness, are showcased to demonstrate brand affinity and narrow the distance between the product and consumers.
The slogan proposed is: "Relaxed life, happy noodle slurping." Because young people nowadays have high work pressure, it is hoped to associate the impression of "relaxation and happiness" with the product, so that consumers feel relaxed when seeing the product and thus increase their purchase desire.
On the back of the packaging, sentimental copywriting that can touch young people with busy work has been designed, describing the situation of having this product during late-night overtime work.
Thus, it becomes an emotional sustenance for the young group.
A square paper box has been chosen for the packaging type, which is different from the traditional round box and catches the viewer's eyes.
Product Images
Ingredients List Photograph
Launch Date
2024-1
Target Consumer
People over three years old
Weight/Volume per Pack
391g
Price per Item
22.8元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
quanguo
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 高铁站