Company Website

https://www.weigangdairy.com/

Company Introduction

Nanjing Weigang Dairy Co., Ltd. (hereinafter referred to as "Weigang Dairy") was founded in 1928 and is one of the national enterprises with a long history in the Chinese dairy industry. After 96 years of development, Weigang Dairy has become a large-scale dairy industry chain enterprise with dairy processing as its core, integrating dairy breeding, ecological breeding, feed cultivation, e-commerce, logistics and distribution, rural tourism, and industrial chain technology services. Received honors such as Top 10 National Key Leading Enterprises in Agricultural Industrialization, Top 100 Chinese Food Enterprises, and Top 20 Chinese Dairy Enterprises. And was awarded the title of "Chinese Time honored Brand", and is also one of the first dairy companies to pass the "National High Quality Milk Project"

Product concept, highlights and added value

Conceptual Creativity: Combining Weigang's nearly century-old brand history and its unique humanistic sentiment is the most resonant with consumers. From this perspective, leveraging the supply chain advantages of the world's largest low-temperature dairy factory, we have derived a unique low-temperature fresh milk product.

This product emphasizes original nutrition, being natural and healthier, preserving the freshness, nutrition, and taste of every drop of milk. It sources milk from GAP-certified pastures, undergoes pasteurization, utilizes fresh-keeping technology, RO membrane filtration, and undergoes rigorous testing according to 286 standards. It is nutritious, easy to absorb, and the entire cold chain ensures the quality of every drop of milk.

The packaging design comprehensively creates an overall vintage style from four perspectives: layout, illustration, font, and color scheme. In the same year, the product packaging design won the Creative Award for Packaging Design of Time-Honored Brands in China. It is a collision between the retro aesthetics of the Republic of China era and contemporary aesthetics, adopting the new print style advocated by Lu Xun in 1931. The rich cultural atmosphere of the times is combined with Weigang's unique historical background.

Product Images

Please briefly describe how your product communicates with consumers

This product has strategically positioned itself in both low-temperature KA and low-temperature distribution channels. Since its launch in May 2024, its average monthly sales have continued to rise, reaching as high as 300,000 boxes. Its rapid market performance has not only driven sales to climb steadily but also propelled its market share into the top 3 of low-temperature fresh milk products. Its unique rich and mellow taste is unforgettable, leaving a lasting impression on those who try it, and has won high recognition and favor from consumers, resulting in an extremely high repurchase rate. Furthermore, the 1928 brand image carried by this product has also penetrated deeply into the hearts of people. The strategy of combining high quality with affordable prices has greatly stimulated consumers' desire to try new things. In the fiercely competitive white milk market, this product has successfully secured a place with its consistent stable quality and impeccable cost-effectiveness, becoming a preferred choice among consumers.

Product Images

Ingredients List Photograph

Launch Date

2024-5

Target Consumer

Caregivers in the family, suitable for all age groups including children, youth, middle-aged, and elderly individuals.

Weight/Volume per Pack

950ml

Price per Item

12.8元/盒

Storage requirements

冷藏（0-4℃）

Marketing Area

Eastern China or East China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS