Company Website

www.consilo.com

Company Introduction

Guangzhou Consilo Health Technology Co., Ltd. was established in July 2021 and is a technology company dedicated to promoting healthy lifestyles. It has a brand of Consilo Hims that focuses on men's health.
Last year, Consilo received a seed round investment of several million RMB from GZ Capital.

Product concept, highlights and added value

1. Product concept: Healthy drinking, scientific liver protection
The core concept of Consilo Hims "X" is to help consumers enjoy social drinking while protecting their bodies from the negative effects of alcohol, especially liver damage, through healthy and natural ingredients. It helps consumers stay sober and energetic in busy social drinking parties.
2. Highlights:
1) Raw material innovation: herbal peptide technology
- The core components of Consilo's "X" are a combination of herbal plant extracts and peptide technology. It uses natural herbs such as high-quality Zhijuzi and Ganhuangcao, as well as peptide ingredients such as millet peptide and corn peptide. The fusion of these two types of ingredients is like a dual-engine drive, which can effectively help alcohol metabolism and protect liver health.
2) Taste innovation: Herbal original taste is still good to drink
- Using natural herbal ingredients, carefully formulated to create a mild drink combining the sweetness of Chinese herbal medicine with the flavor of passion fruit, suitable for a wide range of consumers.
- Natural ingredients without artificial sweeteners ensure the balance between health and taste of the beverage.
3) Technological innovation: efficient extraction and molecular peptide technology
- Using our proprietary multi-enzymatic degradation technology, we have significantly improved the bioavailability of herbal ingredients and peptides, and through CTI Animal Experiment Efficacy Verification and real-life testing, we have proven that it can accelerate alcohol metabolism in the body by three times.
* Adopt supercritical extraction technology to maintain the activity of herbal essence and remove excess impurities, ensuring the purity and efficiency of the product.
4) Marketing innovation: circle socialization and brand resonance
- Use social media to spread information by collaborating with KOCs (key opinion consumers) and using social media platforms to promote products.
- Create a circle of influence by recruiting influential heavy users as distributors
- Help dealers distribute products in high-end restaurants and business KTVs, and significantly increase sales volume
5) Packaging innovation: unforgettable high-end feeling
- Morandi neutral color scheme, elegant tone, simple design

Product Images

Please briefly describe how your product communicates with consumers

Target Audience: 35-55 years old, high-frequency business entertainment men, frequent access to high-end restaurants (300 per capita meal), business KTV.
Consumer Insights: Drinking is bad for your health, but you cannot choose not to drink at social gatherings.
Key issue: How to protect yourself against the alcohol you have to drink.
Solution: Accelerate alcohol metabolism.

R & D direction: accelerate alcohol metabolic without side effects.
- Raw materials: above national standards, verified, traceable source.
- Processes: patents with high bioavailability at its core, multiple enzymes, environmental standards.
- Verification: efficacy verification through CTI Animal Experiment Efficacy Verification, and reality verification. (It takes 3 hours and 10 minutes for 50ml of 53-degree Chinese liquor to be metabolized normally in the body. After drinking Consilo's "X", this time is shortened to 1 hour and 10 minutes.)

Packaging Design (Bottle + Box):
- YES: a strong sense of professionalism, elegance, gentleness.
- NO: traditional health products or traditional health product color combinations, complex designs.

Marketing & Communication
- Competition insight: HURBSENSE, PILLBOX, ALCOBRUNER, XIONGYANTANG tablets, etc., the effect of hangover is basically equal to no, the spread of the main increase in alcohol consumption.
- Consilo Hims Brand Slogan: Redefine Herbology.
- Consilo Hims "X" - Communications Position: A Leader in Healthy Drinking.
- Consilo Hims "X" Tagline:
- Dinner scene: Drink one bottle of "X" before drinking, it protects the liver and nourishes the stomach.
- Gift Scene: When giving gifts, you should give gifts that can bring health. "X" can help you drink happily and take care of your health.
- Competition-oriented: 1 bottle of "X" equals 10 other pills, drinking X can make you the king of the drinking party.

Key Action:
- Transparency and visual reduction of the effect of alcohol distribution materials: Uninterrupted video from start to finish, Xiaohongshu Douyin(Chinese version of TikTok) open box, comparison of grass cultivation.
- Founder IP Build: NetEase 16 years of experience in product brand derivative product story.
- Experience is king: selling high-end restaurants, business KTV, etc.
- Deeply reach the circle of bosses: Attend business meetings, sponsor traditional industry events, and use WeChat to convert traffic into sales.
- Provide 1-hour delivery of X service in the region covered by the distributor.

Product Images

Ingredients List Photograph

Launch Date

2024-3

Target Consumer

SMB owners, senior executives of large companies, state-owned enterprises and government leaders, and other business entertainers, often attend business banquets, and the average consumption per person in the restaurant is more than 300.

Weight/Volume per Pack

50ml/瓶，4瓶/盒

Price per Item

65元/瓶，208元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China region

Distribution Channels

电商 E-commerce; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 KTV夜总会

Market Performance

March 2024 Consilo Hims "X" goes on sale (RMB)

- Mar: 90,000
- Apr: 50,000
- May: 160,000
- Jun: 130,000
- Jul: 180,000
- Aug: 150,000
- Sep: 330,000
- Oct: 420,000
- Nov: 540,000
- Dec: 690,000