Company Website

https://www.mccain.com.cn/mccain/pc/#/

Company Introduction

McCain Foods, a global family-owned business founded in 1957, is dedicated to the research and production of frozen potato products and appetizers. The company operates multiple factories across five continents, with products distributed to over 160 countries and regions. McCain Foods offers a diverse range of products, including French fries, specialty potatoes, and appetizers, catering to the market demands of both foodservice and retail channels.

Product concept, highlights and added value

Product Concept: "V-CUT, Just Dip & Enjoy!" Deliciously versatile—great for dipping or as a side!
Product Highlights: The McCain team consistently places the needs and distinctive preferences of consumers and restaurant operators at the center of its approach, attentively listening to their expectations for product quality and flavor. During the development of McCain’s V-Cut Crispy Wedges, we identified consumer dissatisfaction with the overly filling nature of standard potato wedges. In response, we designed a special deep-V shape with wave-like edges (trademarked as V-Cut), coated in a unique batter that enhances crispiness and reduces the sense of fullness. The deep-V shape not only allows for easy dipping but also complements various Chinese dishes, enabling creative applications similar to tacos with potato-based products. This innovation meets market demands across both foodservice and retail channels.

Product Images

Please briefly describe how your product communicates with consumers

McCain’s V-Cut Crispy Wedges are crafted from premium whole potatoes, skin-on and freshly cut. They can be baked or fried, with quick preparation in air fryers, Chinese woks, and more. The unique deep-V cut with wavy, thin-batter coating enhances crispiness. The deep-V shape holds more sauces and fillings, offering a satisfying bite that works for both savory and sweet flavors, blending Western and Chinese culinary styles. Paired with ketchup, mayonnaise, or even ice cream, the enjoyment is doubled; combined with Chinese sauces or stir-fried dishes, every pairing is delicious. Designed for versatility and convenience, these wedges are ideal for dipping or pairing with various dishes. The packaging reflects a sleek, modern look, highlighting the unique quality and stylish appeal of the V-Cut wedges. Our marketing focuses on the theme “V-CUT, Just Dip & Enjoy,” encouraging consumers to personalize their experience—whether with classic sauces or creative East-meets-West combinations—to savor the versatile enjoyment these wedges offer.

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

Suitable for various scenarios such as foodservice ventures, social gatherings, and everyday family consumption, meeting the need for easy preparation and pairing with diverse, innovative flavors.

Weight/Volume per Pack

400g

Price per Item

39.9元

Storage requirements

冷冻（-18℃）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Market Performance

No