Company Website

https://mp.weixin.qq.com/s/GThnCuszDO-Gf197TjIeiw

Product concept, highlights and added value

1. The ingredient list only includes watermelon, without adding a drop of water.
0 fat, 0 essence, 0 preservative, 0 sucrose, 0 sugar substitute, 0 artificial color.
2. Freshly squeezed fruits and vegetables, fresh and natural.
We produce 100% pure fruit juice every week to ensure the stability of our products and supply chain; The currently selected watermelons are based on seasonal changes, selecting the varieties with the best taste at that time, mainly high-quality varieties such as "Qilin", "Meidu", "Black Beauty", "Sweet King", and "Selenium Sand Melon".
Watermelon is a low calorie, low sugar, and high moisture fruit that is the first choice for clearing heat and reducing fire in summer.
3. Control the entire process from the source, select high-quality domestic raw materials, and use precise composite ratios.
4. Suitable for refrigeration at 0-7 degrees Celsius. Shake it before drinking, there is watermelon flesh inside.
5. Suitable for crowd scenarios: early morning exercise/overtime and staying up late/work fatigue/pregnancy companionship/stress population/suitable for all ages.
The "HPP" ultra-high pressure low-temperature sterilization technology locks in fresh nutrients and taste, which is more advanced than pasteurization of pure milk, preserving the taste of watermelon itself and naturally nourishing its original flavor.

Product Images

Please briefly describe how your product communicates with consumers

1. Pay attention to industry development trends and develop products based on consumer needs
Deeply communicate and cooperate with industry partners such as the media, local governments, and upstream supply chains to understand the current development status and trends of the industry. Follow up with major categories and even lead new product categories in a timely manner. Through market research and understanding of consumers' deep-seated needs, develop major categories and differentiated innovative products

2. Supply chain produces healthy and high-quality products
Timely follow-up of the supply chain, full control of quality by our own factory, and stable supply volume

3. Build a faster and more comprehensive alliance with consumers through high-quality strategic cooperation channels
Offline, choose nationwide chain stores such as CVS, KA, new retail, and even popular snack channels. Online, through live broadcasts by celebrities, influencers, and various forms of promotion and sales, quickly and widely reach consumers, collect audience portraits and user feedback, selectively focus on investment, and adjust product details quickly and continuously improve products to meet consumer needs when necessary based on feedback

4. Strategic cooperation with media partners
Understand industry trends, daily social media exposure, offline industry exhibitions, etc., jointly build brands in the long term, and also promote industry development through media partners and industry friends

Product Images

Ingredients List Photograph

Launch Date

2024-5

Target Consumer

Middle class families who are accustomed to regularly consuming fruit nutrition, aged 30-49/high-income, highly educated, and have high health needs

Weight/Volume per Pack

200g

Price per Item

14.8元

Storage requirements

冷藏（0-4℃）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 社群、私域