Company Website
https://mp.weixin.qq.com/s/hnSqdio1npYU-PiWtBjJ_Q
Product concept, highlights and added value
Variety: Red heart apple
The new apple variety introduced from Switzerland has a rare red heart shape that is stunning. The mature fruit skin is full of rose red and glossy, and the flesh to the core is also rose red. Red flesh is rich in antioxidants such as vitamins and anthocyanins, and the fruit does not change color for a long time after cutting. The annual output is only tens of millions of tons, harvested only from October to February of the following year, which is very precious.
Unique red skin, red heart, and red juice, the love of one in a hundred thousand red hearts
Origin: Aksu, Xinjiang
Aksu "means" clear water "in Uyghur language. Aksu is located in the mid latitudes of the northern hemisphere and belongs to the warm temperate continental climate. Rainfall is scarce and the climate is dry here.
But with dense water systems and abundant water flow, the unpolluted glacial snowmelt from the highest peak of the Tianshan Mountains - Tianshan Tuomu'er Peak - nourishes the fertile oasis.
The average annual sunshine is 2855-2967 hours, and the frost free period lasts for 205-219 days. The average annual temperature is 7 ℃~8 ℃
The highest peak in the Tianshan Mountains, with clear water, brings a unique sour and sweet taste with a hint of acidity
Process: HPP ultra-high pressure cold sterilization technology HPP sterilization (High Pressure Processing).
Place food under high pressure (100-650MPa) and specific temperature (the water temperature should be controlled at<10 ℃ before entering the high-pressure chamber) for appropriate processing time to kill bacteria and other microorganisms in the food, thereby achieving the purpose of food sterilization, storage, and processing.
Without undergoing high-temperature treatment, it reduces the damage to the "ingredients" and "flavor" of apples
"Six zeros", 0 sucrose, 0 sugar substitute, 0 fat, 0 essence, 0 pigment, 0 preservative
Each kilogram of red apple juice contains approximately 11 apples, which are rich in vitamin C. This is a phenomenal red hot single product
Product Images
Please briefly describe how your product communicates with consumers
1. Pay attention to industry development trends and develop products based on consumer needs
Deeply communicate and cooperate with industry partners such as the media, local governments, and upstream supply chains to understand the current development status and trends of the industry. Follow up with major categories and even lead new product categories in a timely manner. Through market research and understanding of consumers' deep-seated needs, develop major categories and differentiated innovative products
2. Supply chain produces healthy and high-quality products
Timely follow-up of the supply chain, full control of quality by our own factory, and stable supply volume
3. Build a faster and more comprehensive alliance with consumers through high-quality strategic cooperation channels
Offline, choose nationwide chain stores such as CVS, KA, new retail, and even popular snack channels. Online, through live broadcasts by celebrities, influencers, and various forms of promotion and sales, quickly and widely reach consumers, collect audience portraits and user feedback, selectively focus on investment, and adjust product details quickly and continuously improve products to meet consumer needs when necessary based on feedback
4. Strategic cooperation with media partners
Understand industry trends, daily social media exposure, offline industry exhibitions, etc., jointly build brands in the long term, and also promote industry development through media partners and industry friends
Product Images
Ingredients List Photograph
Launch Date
2024-11
Target Consumer
Middle class families who are accustomed to regularly consuming fruit nutrition, aged 30-49/high-income, highly educated, and have high health needs
Weight/Volume per Pack
200g
Price per Item
14.8元/瓶
Storage requirements
冷藏（0-4℃）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel