Company Website
https://mp.weixin.qq.com/s/7KKfxrghS3Nhcw-V0n-kAQ
Product concept, highlights and added value
Ruiguo "Yi Series" is the third new product of Chinese light health plant drink, which continues the concept of "healthy and good to drink water instead of boiling" of China-Chic health plant drink+zero sugar formula. The mellow black rice and black beans are fresh, with a golden ratio. Black rice is used to nourish black rice and drink healthy black water.
1. # It tastes really good when boiled. You can smell the mellow aroma of black rice and drink the refreshing black beans, making it suitable for big gulps and drinking. The taste of Mom's cooking will taste better if heated!
2. # Large 750g bottle, one bottle is sufficient for drinking.
3. # No burden, 0 sugar, 0 calories, 0 fat, only the mellow aroma of black rice is truly unsweetened.
4. Simple and easy ingredients: black rice, black beans; Nourish black with black and promote happy hair growth.
5. Using high-quality ingredients to select black soil plants, black beans come from the "charm of black soil, the king of beans" in the Heilongjiang production area, black rice comes from the "Wuchang" rice hometown with plump grains, and black rice and black beans are healthy and easy to absorb; Use good ingredients and real ingredients to cook for more complete nutrition.
Product Images
Please briefly describe how your product communicates with consumers
The changing world has led more people to truly care about their bodies, and self satisfaction is no longer just a verbal title, but a genuine expression of sincerity and love.
Ruiguo brand starts with "Yi" and comprehensively explores the combination of "emotion" and "health preservation". To this end, it provides a herbal plant light health series, dedicated to creating a simple plant health water drink suitable for contemporary youth; We firmly believe in meeting our true selves from the perspective of 'Yi'. Ruiguo brand communicates with consumers with a genuine attitude, especially in product design, where what you see is what you get. Combining emotional value with the product itself, "Yi"+"Clean Ingredients" opens up a refreshing and full day for users.
Product Images
Ingredients List Photograph
Launch Date
2024-10
Target Consumer
Workplace professionals between the ages of 25-45 who experience anxiety about staying up late, high levels of stress, lack of water intake, and hair loss
Weight/Volume per Pack
750g
Price per Item
9.9元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 社群与私域