Company Website

https://www.xiduoduo.com.cn/

Company Introduction

Xiduoduo Group is a large modern enterprise that integrates professional planting, research and development, production, and sales of a series of canned food and beverages. The group owns over 2000 acres of fairy grass plantations in Wuping, Longyan, Fujian, and controls quality from the source.

Product concept, highlights and added value

Xiduoduo Xiancao Wanzi is a refreshing herbal tea that is different from traditional milk tea ingredients such as pearls and poppies. Its unique spherical Xiancao Wanzi quickly became a popular item upon its release, and is a revolutionary innovative ingredient and herbal beverage. Compared to traditional fairy grass drinks on the market, fairy grass meatballs are rich in more herbal extracts and are a healthy product that caters to modern people's pursuit of a natural and healthy lifestyle.

Xiduoduo has an exclusive original research and development team for spherical fairy grass. Through exploring the endowment of fairy grass raw materials, they have clarified the efficacy value of fairy grass itself and gained insight into the core raw material of fairy grass balls - fairy grass. Different from the traditional bitter herbal tea products, the product configuration has been redesigned according to the requirements of "herbal tea", upgrading the "one flavor herb" to the "four flavor herbal tea" formula, especially adding honeysuckle, siraitia grosvenorii, prunella vulgaris and other natural herbal ingredients, elaborately cooking herbs into soup, natural food materials, restoring the original flavor, in line with consumers' pursuit of low calorie and low-fat diet about 1.2cm.

Product Images

Please briefly describe how your product communicates with consumers

Different from traditional fairy grass products, fairy grass meatballs solve the problem of existing fairy grass beverage particles being too small to meet the taste requirements in the industry, and the products are mostly small can mouths, making it difficult to completely suck out the particles, which can easily cause consumption waste. When consumers see fairy grass meatballs, they can see the product characteristics of large fairy grass meatballs at first glance. Q-bouncing fairy grass meatballs better meet the taste needs of consumers.
On the packaging of Xiancao meatballs, we try to enlarge the font of "pill" as much as possible and make the symbols as strong as possible. By designing a product symbol and magnifying the reason for purchase "maru", we can leverage the dramatic nature of the product name and form, establish shelf display advantages, and make the communication of purchase reasons faster and more successful. With the help of the ingredient list, emphasize the characteristics of zero additives in the product, zero preservatives (potassium sorbate), and zero sweeteners (sucralose), to accelerate consumers' purchasing decisions. Based on the product's form and taste characteristics, we have come up with the creative reason for purchasing the product "Chewing and Eating Herbal Tea!" which is a driving force for industry category innovation.
Since its launch, Xiancao Meatball has quickly become a popular product on the popular Internet. Three major mainstream media platforms, Tiktok, Xiaohongshu, and Weibo, are popular for sharing and recommendation, with over 1000 well-known online celebrity recommendations and tens of thousands of netizens planting grass. At the China Consumer Industry Entrepreneurs Summit in December 2024, "Xiancao Maruko" also won the Sullivan Most Popular Product Award for 2024. The success of Xiancao Wanzi is a perfect combination of Xiduoduo's brand innovation ability and market insight, as well as a reflection of its profound understanding and precise grasp of consumer needs.

Product Images

Ingredients List Photograph

Launch Date

2023-1

Target Consumer

All age group consumers

Weight/Volume per Pack

200g

Price per Item

5元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

National regional online e-commerce, offline stores, supermarkets, hypermarkets, snack collection stores channels, and some overseas Chinese supermarkets.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel