Company Website
https://www.xiduoduo.com.cn/
Company Introduction
Xiduoduo Group is a large modern enterprise that integrates professional planting, research and development, production, and sales of a series of canned food and beverages. The group owns over 2000 acres of fairy grass plantations in Wuping, Longyan, Fujian, and controls quality from the source.
Product concept, highlights and added value
Xi Duo Duo Xian Cao Xiao Wan Zi "Chewing and Drinking Herbal Tea" is a new product launched by Xi Duo Duo's strong spherical Xian Cao R&D team in 2024. The product adheres to the concept of "health, innovation, and enjoyment", perfectly combining the refreshing characteristics of traditional fairy grass with the convenience of modern drinks. It adopts a more convenient Kangmei bag design, making it easier and more worry free to chew and drink fairy grass balls.
Xiduoduo has an exclusive domestic high-quality herb planting base in Wuping, Longyan, Fujian. Each meatball contains the essence of natural herbs. It is not only chewy, but also gives consumers a new taste experience by popping each meatball in their mouth. In addition, the fairy grass meatball retains the pure herbal formula of the fairy grass meatball. Four natural herbal ingredients, such as fairy grass, honeysuckle, siraitia grosvenorii and prunella vulgaris, are carefully boiled into soup. The meatball with QQ bounce has a sweeter taste. Ice in summer makes ice more enjoyable.
Product Images
Please briefly describe how your product communicates with consumers
In order to better cater to the young consumer market, the new Kangmei packaging of Xiancao Xiaowan, which is different from the regular version of Xiancao Wanzi, creates a refreshing new experience of healthy and low calorie consumption for families, outdoor travel, and friends to enjoy. 200g portable bag, Q-pop fairy grass small balls, can be eaten with just a light suction from a straw. Better grasp the consumption trend and meet the consumption demands of young people. Since it was launched in April 2024, it has quickly become a popular online celebrity product. Tiktok, Xiaohongshu, and Weibo are three mainstream media platforms that are popular for sharing and recommendation, with more than 1000 well-known online celebrity recommendations and tens of thousands of netizens planting grass.
On the packaging of Xiancao meatballs, the product characteristics of Xiancao meatball items are retained, and the font of "pill" is enlarged as much as possible and the symbols are as strong as possible. We have specially designed the product symbol of "Q bullet small meatballs" for differentiation, maximizing the reason for purchase, leveraging the dramatic nature of the product name and form, establishing shelf display advantages, and making the communication of purchase reasons faster and the success rate higher. With the help of the ingredient list, emphasize the characteristics of product 0 additives, 0 preservatives (potassium sorbate), and 0 sweeteners (sucralose). Based on the product form and taste characteristics,
Retaining the product purchase reason of "chewing and drinking herbal tea!" which drives innovation in the industry category, the small balls on the bottle are Q-pop, providing consumers with hooks and accelerating their purchasing decisions.
Product Images
Ingredients List Photograph
Launch Date
2024-4
Target Consumer
All age group consumers
Weight/Volume per Pack
200ml
Price per Item
5元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
National regional online e-commerce, offline stores, supermarkets, hypermarkets, snack collection stores channels, and some overseas Chinese supermarkets.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel