Company Website

https://www.xiduoduo.com.cn/

Company Introduction

Xiduoduo Group is a large modern enterprise that integrates professional planting, research and development, production, and sales of a series of canned food and beverages. The group owns over 2000 acres of fairy grass plantations in Wuping, Longyan, Fujian, and controls quality from the source.

Product concept, highlights and added value

Different from the regular version of Xiancao Maruko, Zero Sugar Xiancao Maruko is an upgraded version of Xiancao Maruko, with a product concept of zero sugar and zero fat. Traditional rock sugar and white sugar have high calorie content, which also puts a lot of pressure on the diet of young people today. Zero sugar fairy grass meatballs use high-quality sugar substitutes such as erythritol instead of traditional white sugar, with lower calorie content compared to the conventional version, containing only 92 kilojoules per 100g. The taste adjustment of sugar substitutes has a balanced sweetness, which is more in line with the characteristics of contemporary young consumers seeking a healthy lifestyle with low calories, zero fat, and less sugar.

Compared with traditional fairy grass drinks on the market, Xiduoduo has identified the efficacy and value of fairy grass by exploring its raw material endowment, and gained insight into the core ingredient of fairy grass balls - fairy grass. The original product configuration is retained. "One herb, four herbal teas", honeysuckle, siraitia grosvenorii, prunella vulgaris and other natural herbal ingredients are carefully boiled into a soup. The slightly sweet taste of erythritol is perfectly matched with the herbal essence, and the overall sweet aftertaste of the herbal tea soup is clear and sweet. Paired with the spherical fairy grass balls pioneered by Xiduoduo, with a diameter of about 1.2cm and fairy grass powder balls, it has a more chewy texture than traditional milk tea pearls, crispy buns, and other products. The versatile way of eating can replace daily milk tea snacks, and adding milk tea, milk tea, or coffee is also a good choice.

Product Images

Please briefly describe how your product communicates with consumers

Based on the product characteristics of the regular packaging of Xiancao Wanzi, "0 Sugar" Xiancao Wanzi strives to highlight the product advantage of "0 Sugar" on the outer packaging, using "0 Sugar" as the main super symbol of the product, emphasizing the product characteristics of 0 Sugar, fully utilizing the dramatic nature of the product name and form, allowing consumers to see the product at a glance, convey the reason for purchase faster, and have a higher success rate. By using a clean and simple ingredient list, we can issue purchase instructions to consumers, accelerate purchasing decisions, and better meet the needs of modern consumers.

Unlike traditional Xiancao products, Xiancao Wanzi solves the problem of small particles in existing Xiancao beverages in the industry, which cannot meet the taste requirements, and the products are mostly small can mouths, making it difficult to completely suck out the particles, which can easily cause consumption waste. When consumers see Xiancao Wanzi, they can immediately see the product characteristics of large Xiancao Wanzi at first glance. Fairy grass meatball, which plays more Q than traditional milk tea pearl, has been recommended by more than many consumers on three mainstream media platforms, namely Tiktok, Xiaohongshu and Weibo.

Product Images

Ingredients List Photograph

Launch Date

2023-4

Target Consumer

All age group consumers

Weight/Volume per Pack

200g

Price per Item

5元/罐

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Online e-commerce channels

Distribution Channels

电商 E-commerce