Company Website

http://www.huashanmu.com/

Company Introduction

Founded in 2015, Zhongken Huashan Animal Husbandry Dairy Co., Ltd. is the first dairy processing enterprise in the whole industry chain with the prefix "China" in Northwest China, and the second state-owned dairy enterprise in the country that has passed the double acceptance of pasteurized milk and UHT milk "China High-quality Milk Project", with a registered capital of 350 million yuan, covering an area of about 105 acres, and has 3 national benchmark 10,000-cow demonstration pastures.

Product concept, highlights and added value

Huashanmu's existing pasteurized milk series products have gained the love and recognition of consumers. To expand the product line and meet the diverse consumption demands of the market, a new A2β-casein fresh milk product has been launched. The milk source of this product comes from a designated pasture, the Ziding Pasture in the Mu Us Desert Oasis at 37°N latitude, which is home to precious A2-type cows. The A2 cows at Ziding Pasture are fed with the national geographical indication product, Dingbian Red Flower Buckwheat, and produce rare A2 milk. Each 100 milliliters is rich in 4.0g of high-quality milk protein. Membrane filtration technology is used to restore the original flavor and purity of the milk, and to enhance its high nutritional value from the source, ensuring high-quality milk. In terms of capacity design, the 200mL capacity can meet the individual single-drinking needs, reducing waste. The bottle material is made of PET, which has excellent optical transparency, allowing consumers to directly and clearly see the color and texture of the milk, enhancing their trust in the product. It also highlights the freshness and quality of the product, making consumers more confident when purchasing.

Product Images

Please briefly describe how your product communicates with consumers

In packaging design, the packaging of the new product will continue the visual identity system of Huashan Mu Baishi Milk series, while designing an ICON for the A2β-casein attribute to enhance visual appeal. The overall simple design eliminates visual complexity, magnifying the A2 graphic ICON and fresh milk attributes, allowing consumers to understand more intuitively what kind of product it is. All product selling points are expressed with powerful text to convey clear and straightforward information, improving the speed and efficiency of visual reception.

If the packaging capacity is too large, some people may not be able to finish it in one go, causing waste. Especially for fresh milk with a short shelf life, the remaining milk is prone to spoilage. Therefore, in terms of capacity design, a 200mL capacity can meet the single-person drinking needs, reducing waste.

In terms of bottle material, PET bottles have excellent optical transparency, allowing consumers to directly and clearly see the color, texture, etc. of the milk, enhancing trust in the product, and highlighting the freshness and quality of the product, making consumers more confident when purchasing. At the same time, PET material can be recycled and reused, reprocessed into other PET products, reducing environmental impact and being more environmentally friendly.

Product Images

Ingredients List Photograph

Launch Date

2025-2

Target Consumer

There are high requirements for the nutrition and freshness of the product, and there are high requirements for people who cannot absorb A1 casein or have sensitive stomachs

Weight/Volume per Pack

200ml

Price per Item

7元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

china

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS