Company Website

www.xianbaifen.com

Company Introduction

Shenzhen XIANBAIFEN Industry Co., Ltd. is a brand dedicated to high-quality health and wellness foods, committed to providing consumers with "XIANBAIFEN, Healthy to the Max" products. The brand was established in 2017 with a registered capital of 1 million RMB.
XIANBAIFEN sticks firmly to its core values of keeping things natural and truly additive-free, offering consumers healthy, delicious, and safe wellness products. The company emphasizes minimal processing to preserve the authentic taste of the ingredients. Currently, XIANBAIFEN’s product line includes organic tremella mushrooms, dendrobium powder, Yuling paste, Red Ginseng Energy Drink, Ten Black Herbal Paste, Pure Pear Syrup, Wellness Flower Teas, and Coconut Barley Drinks, covering various aspects of everyday nutrition and well-being.
XIANBAIFEN has a professional R&D team that works to develop new products to meet consumers' changing needs. The company collaborates with leading public food companies to ensure product quality and safety.
XIANBAIFEN has a sales network that spans the entire country, covering multiple online and offline channels. The company is committed to providing high-quality products and services, allowing consumers to enjoy a healthy, delicious, and safe wellness lifestyle.

Product concept, highlights and added value

Red Ginseng Vitality Drink centers on a “modern formula combined with traditional craftsmanship,” showcasing distinctive advantages in ingredients, taste, processing, marketing, and packaging:

Ingredient Innovation: The product is made with premium red ginseng, ejiao, Tibetan saffron, and other traditional medicinal ingredients, complemented by red dates and rose for a mild flavor. This formula not only meets the needs for energy and blood nourishment but also provides calming and mood-regulating effects, making it ideal for women’s daily wellness. Compared to single-function products featuring only red ginseng or ejiao, Red Ginseng Vitality Drink offers a more comprehensive approach to wellness.

Taste Innovation: Natural fructooligosaccharides (prebiotics) are used as the sweetener, offering a low-sugar, gut-friendly option. Ingredients like rose and red dates balance the strong flavors of red ginseng and ejiao, creating a warm, mildly sweet taste. Unlike the bitterness typical of traditional herbal drinks, this drink aligns better with modern preferences for healthy yet palatable foods.

Processing Innovation: The product uses a traditional, long-duration simmering method, with ingredients boiled for two hours to ensure optimal extraction of active compounds. Strict temperature control helps preserve ingredient stability, resulting in a ready-to-drink beverage that retains traditional efficacy while catering to the convenience needs of a fast-paced lifestyle.

Marketing Innovation: Positioned as a wellness drink for women, the brand centers its marketing around themes like “vitality and inner balance.” By incorporating educational content from TCM experts, it enhances professional credibility and strengthens consumer loyalty. Social media campaigns promoting a “holistic lifestyle” further boost brand affinity.

Packaging Innovation: The convenient single-serve sachets make it easy to carry and enjoy on the go, suiting modern consumer lifestyles. The packaging integrates Eastern aesthetic elements, blending tradition with modernity, and uses eco-friendly materials, catering to the demand for sustainable consumption and enhancing the product’s cultural and brand value.

Red Ginseng Vitality Drink excels in functionality, taste, and convenience, representing an innovative fusion of traditional tonics and modern wellness beverages.

Product Images

Please briefly describe how your product communicates with consumers

1. Focusing on Health Needs with an Effective Formula
Modern consumers, especially young women, prioritize health, with a focus on energy and blood nourishment, skin care, and emotional balance. Research revealed common issues in this demographic, such as fatigue, stress, and cold constitution. The product is therefore designed to target these needs, with a formula combining red ginseng, saffron, and ejiao to provide comprehensive benefits for energy, mood, and immunity. This targeted formula design effectively meets women’s core wellness needs, making the product more appealing in the market.

2. Combining Convenience and Aesthetic Packaging
To accommodate fast-paced lifestyles, the team designed the product in portable single-serve sachets, allowing for easy, on-the-go consumption, ideal for busy urban women. The packaging also incorporates elements of Eastern aesthetics, such as botanical illustrations and soft color palettes, which resonate with young consumers who value visually pleasing products. This approach not only enhances the product’s “look” but also creates a cultural connection. In addition, the team uses eco-friendly materials, responding to consumer demand for sustainability and elevating the brand image.

3. Emotion-Driven, Lifestyle-Oriented Marketing
Understanding consumers’ personal attitudes, the team develops marketing campaigns around themes like “vitality, beauty, and inner balance.” Using social media to share wellness tips and lifestyle insights, they guide consumers toward holistic health. Partnerships with TCM experts provide educational content, adding professional credibility and building consumer trust. The brand also encourages user-generated content (UGC) and interactive activities, fostering a sense of community and enhancing brand loyalty through emotional connection.

Product Images

Ingredients List Photograph

Launch Date

2024-8

Target Consumer

Suitable for those aged 35 to 55 who experience low energy levels, persistent fatigue, weakened immunity, or poor circulation. It's also great for people who need extra warmth during the winter and are focused on wellness and health maintenance—especially women dealing with high work stress, frequent late nights, or cold hands and feet.

Weight/Volume per Pack

210ml

Price per Item

99元

Storage requirements

冷藏（0-4℃）

Marketing Area

China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 私域

Market Performance

nothing