Company Website

http://www.jiabaoruye.com.cn/

Company Introduction

Jinan Jiabao Dairy Co., Ltd. was established in November 1998, with a history dating back to the " Major Farms" founded in 1932, boasting over 80 years of rich history. Jiabao Dairy is a member of the D2 Alliance of China's dairy industry and a key national agricultural industrialization leading enterprise. It is also a member of the International Dairy Federation (IDF) and a chairman unit of both the China Dairy Products Industry Association and the China Dairy Association. The company integrates dairy cow farming, milk product processing, scientific research and development, marketing operations. With the Jiabao Dairy Science and Technology Research Institute as its research platform, the company undertakes 22 national and technological extension projects, the Major National Dairy Science and Technology Special Project during the 15th Five-Year Plan period.

Product concept, highlights and added value

First, the braised pork is a traditional delicacy of Jinan, with a long history and beloved by local residents, rich in cultural characteristics. The novel combination of braised pork and yogurt breaks people's conventional understanding of yogurt. By integrating the savory and fresh flavor of braised pork with refreshing texture of yogurt, it incorporates traditional food elements into modern beverages. It not only retains the nutritional value and health benefits of yogurt but also adds unique regional flavors Moreover, Jinan is a famous tourist city, and for consumers from other places, braised pork yogurt is a new window to understand Jinan culture. Consumers develop interest and curiosity about Jinan's food culture while tasting this special yogurt, thus further understanding Jinan's culture and history. In this way, it also in the spread and promotion of Jinan's regional culture.

Product Images

Please briefly describe how your product communicates with consumers

1. Meeting consumers' curiosity needs: Novel flavor combinations: Nowadays, consumers' pursuit of food flavors is becoming increasingly diverse and novel, no longer satisfied with traditional yogurt flavors. Braised pork is a specialty food in Jinan, and combining it with yogurt creates a unique and unprecedented combination that brings a strong sense of freshness and curiosity to consumers, meeting their need for unique flavor experiences. Therefore, the R&D team boldly innovated and combined the two, launching this distinctive product.
2. Meeting consumers' interest in regional culture:
Regional culture integration: Consumers are increasingly interested in products with regional characteristics, hoping to understand different cultures through food. Jinan is a city with a deep cultural heritage, and braised pork, as a representative of Jinan's traditional food, carries the history and culture of Jinan. As a local time-honored enterprise in Jinan, Jiaobao Dairy integrates the elements of braised pork into yogurt, creating a yogurt product with Jinan's characteristics. Consumers can feel the cultural charm of Jinan while enjoying the yogurt.
Emotional resonance and identity: For local Jinan consumers, braised pork yogurt can evoke their emotional resonance and cultural identity with their hometown's food, enhancing their fondness and purchase intention for the product; for tourists or consumers interested in Jinan culture, this product provides a unique entry point to understand Jinan culture, meeting their need for regional cultural experience.
3. Meeting consumers' pursuit of health:
Retaining the health benefits of yogurt: Yogurt itself is rich in nutrients and probiotics, which are beneficial to human health. In developing braised pork yogurt, the R&D team retained the health benefits of yogurt, ensuring that the product still contains enough probiotics and other beneficial components, meeting consumers' needs for healthy food.

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

Local residents of Jinan, young people pursuing novel experiences, and tourists have combined braised pork with yogurt as a local specialty and souvenir of Jin.

Weight/Volume per Pack

208g

Price per Item

5.6元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

Shandong and its surrounding areas

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS