Company Website

http://www.jiabaoruye.com.cn/

Company Introduction

Jinan Jiabao Dairy Co., Ltd. was established in November 1998, with a history dating back to the " Major Farms" founded in 1932, boasting over 80 years of rich history. Jiabao Dairy is a member of the D2 Alliance of China's dairy industry and a key national agricultural industrialization leading enterprise. It is also a member of the International Dairy Federation (IDF) and a chairman unit of both the China Dairy Products Industry Association and the China Dairy Association. The company integrates dairy cow farming, milk product processing, scientific research and development, marketing operations. With the Jiabao Dairy Science and Technology Research Institute as its research platform, the company undertakes 22 national and technological extension projects, the Major National Dairy Science and Technology Special Project during the 15th Five-Year Plan period.

Product concept, highlights and added value

Regional culture integration: Jiaobao Lotus Flower and Roseberry yogurt incorporates the regional cultural characteristics of Jinan into its products. Jin is famous for its lotus flowers, which are an important cultural symbol of the city. The product combines the elements of lotus flowers with yogurt, allowing consumers associate the yogurt with the beautiful scenery and culture of Jinan, thereby enhancing the regional cultural content of the product.
Innovative packaging: The design of the's packaging is often an important aspect of innovation. The packaging of Jiaobao Lotus Flower and Roseberry yogurt might incorporate elements such as lotus flowers and rose, showcasing a strong regional特色 and cultural atmosphere. This not only attracts the attention of consumers but also enhances the product's gift-giving attributes.
Innovative process: To better integrate the flavors of lotus flowers and roseberries into the yogurt, Jiaobao may have made innovations and improvements in its production process. example, how to ensure the perfect combination of the lotus's fragrance, the sour and sweet taste of the roseberries, and the texture and flavor of the requires continuous exploration and experimentation in the manufacturing process.

Product Images

Please briefly describe how your product communicates with consumers

Through market research, it was found that people have a preference for fruit-flavored yogurt, and consumers are interested in novel and unique fruit, especially those with regional characteristics. Jinan, known as the City of Springs, is also famous for its lotus flowers. By combining the fresh taste ofus flowers with the regional-flavored fruit mulberry, the layers of yogurt can be enriched. Considering consumers' concern for intestinal health, it is ensured that theiotics and other beneficial components in the yogurt remain active after adding mulberry and lotus extract, to promote intestinal peristalsis and regulate the balance of intestinal. To attract consumers to make a purchase, the packaging design highlights the elements of lotus flowers and mulberry, with vivid color combinations. It is also suitable taking photos and sharing on social media.

Product Images

Ingredients List Photograph

Launch Date

2023-12

Target Consumer

Local residents; Health-conscious yogurt enthusiasts; Tourist consumers

Weight/Volume per Pack

208g

Price per Item

5.6元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

Shandong and its surrounding areas

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS