zhongjianmaosen yuanweijianyanfengganniurou_maoshenship(beijing)youxiangongsi_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

zhongjianmaosen yuanweijianyanfengganniurou

Food | Meat Product

maoshenship(beijing)youxiangongsi

Company Website

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Product concept, highlights and added value

Zhongjian Maosen Original Flavor Low-Sodium Air-Dried Beef: Designed for health-conscious consumers seeking a low-sodium diet, this product reduces the salt content by over 30% compared to traditional air-dried beef while maintaining its original flavor. It aims to meet the demand for high-quality protein while minimizing sodium intake, aligning with the trend of healthy eating. Through innovative processes, it preserves the delicious taste, addressing the common issue of poor flavor in low-sodium foods. The ingredient list includes only beef and edible salt, ensuring reduced salt without compromising flavor. It is both nutritious and tasty, with zero preservatives, artificial flavors, or colorants, guaranteeing product purity and meeting consumer expectations for food safety and clean labeling. Made by roasting instead of frying, it reduces fat intake, offering a lighter, healthier choice. Perfect for those focusing on weight loss, fitness enthusiasts, pregnant women, and new mothers.

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Please briefly describe how your product communicates with consumers

Zhongjian Maosen Original Flavor Low-Sodium Air-Dried Beef: The team has developed an original flavor air-dried beef product with a salt reduction of over 30%, specifically targeting health-conscious consumers pursuing a low-sodium diet. This product meets the demand for high-quality protein while minimizing sodium intake. Through innovative processes, the team has successfully preserved the delicious flavor, addressing the common issue of poor taste in low-sodium foods, demonstrating their attention to consumer taste preferences during product development. With zero preservatives, artificial flavors, or colorants, the product reflects the team's commitment to responding to consumer demands for health and pure food formulations. This product is particularly suited for weight loss, fitness enthusiasts, pregnant women, and new mothers, indicating the team's clear identification of target consumer groups and their strategic positioning to meet the health needs of these demographics.

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