zhongjianmaosen diwenmanzhuniurouxianrousong_maoshenship(beijing)youxiangongsi_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

zhongjianmaosen diwenmanzhuniurouxianrousong

Food | Meat Product

maoshenship(beijing)youxiangongsi

Company Website

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Product concept, highlights and added value

Zhongjian Maosen Low-Temperature Slow-Cooked Beef Floss: Centered on "natural, healthy, and delicious," this product is committed to offering additive-free, all-natural, high-quality beef products. Made from fresh beef, it is seasoned simply with edible salt and walnut oil to highlight the natural flavor of the beef. The walnut oil, rich in unsaturated fatty acids, enhances the product's health benefits. Produced using a 60°C low-temperature slow-cooking method, the beef retains its fresh aroma and nutritional content better than traditional high-temperature cooking. Free from white sugar, MSG, soy sauce, pea flour, and preservatives, it reduces the body's burden and aligns with healthy dietary trends. Packaged in glass jars with excellent sealing conditions, the product can be stored at room temperature for up to 12 months. The glass material ensures no chemical reactions with the food, guaranteeing food safety.

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Please briefly describe how your product communicates with consumers

Zhongjian Maosen Low-Temperature Slow-Cooked Beef Floss: The team focuses on health in product development, using high-quality fresh beef and healthy walnut oil while avoiding unnecessary chemical additives to meet consumers' demand for wholesome food. By employing low-temperature slow-cooking technology, this method preserves the nutritional value and taste of the beef, catering to consumers' dual needs for nutrition and flavor. With a simple ingredient list and no additives, the product aligns with consumers' expectations for ingredient transparency and clean labels. The glass jar packaging ensures long shelf life at room temperature, addressing the need for convenience and practicality. Marketing emphasizes the product's natural ingredients and health benefits, resonating with consumers' pursuit of natural and healthy lifestyles.

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