• Home
  • Gallery
    • Wow Food
    • Wow Packaging
    • Wow Marketing
  • Application Guide
    • Timeline
    • Category Introduction
    • Benefits for Contestants
    • Benefits for Nominees
    • Benefits for Winners
    • Comparison of Benefits
    • Wow Food
    • Wow Packaging
    • Wow Marketing
    • Entry Fee
    • Intellectual Property Statement
  • Jury
    • Wow Food
      • 2025
    • Wow Packaging
      • 2025
    • Wow Marketing
      • 2025
  • News
  • About Us
    • About
    • Partner
    • Media
    • Contact
  • Entry
  • Sign In
中
Gallery Shallow Tea House Cheese Thick Cut Toast
Shallow Tea House Cheese Thick Cut Toast
Food | Baked Food
Jinan Tianran Baking Food Co., Ltd

Company Website

https://qianchajia.tmall.com

Company Introduction

Qianchajia is a handmade baking brand that truly adheres to zero added preservatives. Founded in 2009, it has always upheld the baking philosophy of "healthy, natural, and additive free". At present, Qianchajia has a large modern food factory of 4000 square meters, with over 200 production and resea

Product concept, highlights and added value

Organic Milk Thick Cut Toast

1、 Original intention of research and development: In the highly homogenized baking market, consumers crave a truly healthy, delicious, and unique toast bread product. Our team conducted in-depth research and decided to break through tradition by carefully crafting this thick cut handmade branded organic milk toast to meet everyone's pursuit of high-quality staple food

2、 Dare to innovate and redefine healthy thick cut toast bread

1. Top grade raw material pure formula. We always adhere to the highest standards in the selection of raw materials. Abandoning all synthetic substances, we insist on using 100% organic milk and noodles, with each bite filled with the pure and rich milk aroma of natural pastures. Flour is derived from the direct grinding of whole wheat grains, preserving the precious germ intact, allowing nutrition and deliciousness to coexist, providing consumers with the purest healthy taste experience.

2. Innovative thick cutting to satisfy taste. We have made a breakthrough by increasing the thickness of our toast to 3cm, providing a full and fulfilling feeling for every bite. We have completely bid farewell to the traditional "bland" thin toast and created a distinct difference in taste. This thick cut toast bread tastes like a cake, bringing consumers a new taste experience.

3. Handmade temperature with unique craftsmanship. The entire production process abandons large-scale machine production, from kneading, fermentation to shaping and baking, all of which are completed by experienced baking masters with 34 years of pure manual labor. Hand kneading dough can better grasp the texture and elasticity of the dough, allowing the gluten to fully form, thereby giving bread a finer texture and a more chewy taste. In terms of appearance, we adhere to handmade branding, and each piece of toast has a unique imprint, which not only adds artistic beauty to the product, but also demonstrates the brand's persistent pursuit of craftsmanship, becoming a highly recognizable unique presence in the market.

We hope to open a wonderful day for consumers through this carefully crafted thick cut handmade branded organic milk toast, conveying the concepts of health, deliciousness, and happiness in life.

Product Images

Please briefly describe how your product communicates with consumers

1、 Control the quality of raw materials from the source

We have established a strict quality control system, strictly following food safety standards in the production process, and finely managing every process to ensure that every toast can be presented to consumers in the best condition.

We hope to open a wonderful day for consumers through this carefully crafted thick cut handmade branded organic milk toast, conveying the concepts of health, deliciousness, and happiness in life.

2、 Market validation, sustainability, explosive reputation

Once the product was launched, it quickly emerged in the market. 98% of consumers have expressed in their feedback that the taste, quality, and unique design of the product are impressive, and they are willing to continue purchasing and recommending it to their friends and family. The large amount of spontaneously shared positive content on social media further proves the strong market appeal and word-of-mouth influence of the product.

In order to allow new customers to enjoy our healthy and creamy thick cut toast for the first time, we offer a free trial of one slice to new members; In order to meet the different needs of consumers, 200 angel tasters were sought out, and three new flavors including chocolate, whole wheat, and butter alkali water were added from their feedback, all of which have undergone hundreds of sample tests for taste.

Product Images

Ingredients List Photograph

Launch Date

2024-8

Target Consumer

Breakfast toast suitable for the whole family, especially for those who prioritize healthy eating

Weight/Volume per Pack

528g

Price per Item

44.5元/箱

Storage requirements

常温储存(Normal Temperature Preservation)

Marketing Area

线上销售

Distribution Channels

电商 E-commerce

Market Performance

This bread is not just a food, but also a bond for emotional communication and social interaction. Our simple ingredient list is easy for the whole family to understand. At the breakfast table, the whole family sits together to share this delicious bread. The strong milk aroma and warm atmosphere can enhance the relationship between family members and create beautiful family memories. Meanwhile, it is also suitable as a gift for family and friends, conveying care and warmth. Sharing this unique handmade bread in social settings can become a topic of conversation, bringing people closer together and adding more fun and warmth to life. In order to provide customers with the first taste of our healthy and creamy thick cut toast, we offer new members a free trial of one slice; In order to meet the different needs of consumers, 200 angel tasters were sought out, and three new flavors including chocolate, whole wheat, and butter alkali water were added from their feedback. The taste has undergone hundreds of sample tests and received unanimous praise before being put on the shelves;

On the packaging, we adopt a simple design collaboration, Light Tea XKiri Cheese, advocating the concept of returning bread to its authentic and delicious taste. The ingredient list is clean, and natural yeast fermentation brings the most natural food to every consumer.

About Us

Organizer: Simba Events

Location: Room 801, Powerlong T9 Building, No. 6 Lane 1459, Xinzhen Road,

Qibao Town, Minhang District, Shanghai

E-mail: wowfoodawards@fbif.com

Tel:+ 86 13162021806

Follow Us

FBIF

FoodTalks

Simba Events

© Copyright 2014 Simba. All rights reserved.

沪ICP备19035501号-1