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Product concept, highlights and added value
We chose to use stand-up pouches containing independent small strips of the form to consumers, to meet the current one-person food or small family use, not only easy to store, do not have to worry about spoilage after opening, and once a piece of just a bowl of soup, simple, convenient and quick. Raw materials used in horqin farm organic soybean, organic rice for fermentation, we do not add additional alcohol and a variety of additives, the ingredients list only 4: water, salt, organic soybeans, organic rice, and our organic miso through China, the European Union, Japan, the United States of four countries of the organic certification as well as 336 items of safety testing, the sauce body taste naturally salty, mellow sauce, with wakame, tofu, Onion, a bowl of warm and comfortable, no burden. Packaging we use dark green packaging, giving consumers a natural and mellow visual effect, placed in the kitchen is also a visual enjoyment, the back of the packaging of each product has an organic traceability code, scanning the code can be traced back to increase consumer trust.
Product Images
Please briefly describe how your product communicates with consumers
Miso is made from fermented soybeans and rice and is rich in amino acids, probiotics, minerals and many health benefits. Miso occupies an important position in Japanese cuisine, but its origin can be traced back to ancient China. Miso is now gradually gaining acceptance in the domestic market.
Consumers' demand for health is growing and they are more concerned about the additives and health value of condiments, so we used organic miso with 0 alcohol and 0 additives, with simple and clean ingredients and maximized health benefits.
Since miso soup on the market is more often canned, and the miso scene is more focused on a bowl of soup, and more often eaten by one person, so we used a bag with 10 strips inside the form, both to help consumers rationing, a bowl of soup with a strip, but also easy to store.
Product Images
Ingredients List Photograph
Launch Date
2024-12
Target Consumer
Women aged 30-45, with young moms as the core demographic
Weight/Volume per Pack
200克（20g*10）
Price per Item
29.9/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
East China, South China, Central China, North China mainly
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 菜市场、社区超市、生鲜菜店、海外渠道等
Market Performance
Enterprise/brand main achievements or core strengths.
1.Online Jitterbug Seasoning Explosion List TOP1, offline channel growth rate of more than 300%
(Data source: Tiktok Seasoning Explosion List 2022, 2023 data; Taste Matters Enterprise Jushuitan ERP system)
2.No.1 in sales of Kanto Boiled/Sukiyaki/Kimchi Soup Seasoning on the whole network, with more than 13,000,000+ bags in explosive sales
(Data from Cicada Mom's cumulative sales ranking in July-December 2023; data from Jushuitan ERP system)
3. Covering Tmall, Jingdong, Pinduoduo, Tiktok, Kuaishou, Xiaohongshu, Channels and other core mainstream channels, the whole network of fans exceeded 3 million in 3 years, and Tiktok has created a variety of online pop-up products.