Dadi goat Zero sucrose goat yogurt_Xi'an Qinlong Liquid Milk Co.,Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Dadi goat Zero sucrose goat yogurt

Dairy | Yogurt, Lactic Acid Bacteria Drink

Xi'an Qinlong Liquid Milk Co.,Ltd

Company Website

www.sxqlry.com

Company Introduction

Xi'an Qinlong Liquid Milk Co., Ltd. is affiliated with Qinlong Dairy Group. It is located on the Guanzhong Plain and has a complete industrial chain covering animal husbandry, research and development, production, and marketing. The company has built several ranches and organic ranches, as well as three milk powder processing factories. In 2023, the company completed the construction of a 5G intelligent ranch, importing the German GEAAR intelligent milking system. The ranch is intelligently controlled through the Beidou system, with scientific feeding and a nutrition team of more than 20 people. In 2024, the company invested 300 million yuan to build a liquid goat milk factory with an annual output of 80,000 tons, realizing a 20-minute goat milk processing ecosystem. The company has in-depth cooperation with Northwest A&F University and has a team of more than 10 goat milk expert consultants. It is one of the largest goat dairy products enterprises in China.

Product concept, highlights and added value

The goat yogurt of Daddy Sheep Club is a goat yogurt product with excellent quality carefully crafted by Daddy Sheep Club, carrying unique product concepts, spirits and innovative characteristics.

Our product concept is centered around consumers' health needs. In today's domestic goat yogurt market, most products add ingredients such as white granulated sugar, pectin, and gelatin. However, we keenly perceive consumers' strong desire for healthy and burden-free foods. Adhering to the concept of providing consumers with the purest and healthiest products, we have developed this unique goat yogurt.

At the spiritual level, we uphold an attitude of striving for perfection and pursuit of excellence. We deeply understand that a good product is not only to satisfy the appetite, but also to safeguard consumers' health. This spirit runs through the entire research and development and production process, prompting us not to overlook any details and strive to make the product reach the extreme.

In terms of innovative features, our goat yogurt has significant advantages. It is a healthy choice with zero sucrose, zero essence, zero pigment and zero pectin. Simplifying the ingredients is not easy, but we have achieved it. The product is fermented with 100% pure goat milk. In order to optimize the taste, we have applied advanced LTFE patented deodorization technology. This innovation makes the original smell of goat milk disappear completely, leaving only a mellow milk fragrance. At the same time, reducing the ingredients does not cause nutrient loss. On the contrary, we have retained more nutritional components of goat milk. Its protein content is 30.43% higher than the national standard. Each 100mL contains 120mg of native high calcium. These data fully demonstrate the nutritional value of our product. The sour and sweet taste, small molecule structure, combined with the characteristics of zero sucrose, high protein and high calcium, make it an excellent nutritional choice for meals and add a vitality and guarantee to the healthy lives of more consumers.

Product Images

Please briefly describe how your product communicates with consumers

All communication strategies centered on consumers.

After the product project was established, the Daddy Sheep Club team simultaneously started product research and development and packaging design work.

During product research and development, we went all out, investing a large amount of manpower and material resources, and carefully developed three goat yogurt formulas with zero sucrose. To ensure that the taste met consumer needs, we recruited 1,400 users through online and offline channels to participate in taste tests. Based on the feedback, we adjusted the formula twice before finally determining the product. This process was a process of in - depth communication with consumers. Guided by consumers' taste preferences, we created products that they love.

In packaging design, the team elaborately designed more than 30 versions of schemes. Eventually, "Super 0 + goat horn symbol" was selected as the super symbol. This design is different from traditional packaging with real goats as elements. It is more concise and clean. It highlights the purity of the product's ingredients. The "0 - goat" symbol not only emphasizes the core concept of zero sucrose but also conveys the healthy concept of "returning to zero" life to consumers. We hope that when consumers drink the product, they can feel that both their body and mind and life are developing in a healthy direction. Let the packaging become a medium for conveying a healthy lifestyle attitude, resonate with consumers at the conceptual level, and achieve effective communication with consumers. Because we always put people first and place consumers' needs and experiences at the top priority, which is our unwavering belief.

Product Images