Guojitang Yanwo Pipa Dunli_Shanghai Chuncui Industry Co., Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Guojitang Yanwo Pipa Dunli

Food | Instant Food

Shanghai Chuncui Industry Co., Ltd

Company Website

www.guojitang.cc

Company Introduction

Shanghai Chuncui Industry Co.,Ltd.is a comprehensive modern enterprise integrating the research and development, production (OEM, ODM), and sales of high-quality bird's nest, fish maw, sea cucumber, and other high-end nourishing products and their derivatives. The company's own production factory is located in Xiamen, with "Guo Jitang" as its main sales brand. Committed to providing pure, high-quality health supplements and health solutions to nourish and enhance people's quality of life. It was the first to propose the concept of "whether the product is good or not, please look at the 'ingredient list'", while providing consumers with healthy and safe natural supplements.

Product concept, highlights and added value

1.Product Positioning: A convenient instant light health nourishment food.
2.Selecting Ingredients: Carefully chosen ingredients include bird's nest from our own swiftlet houses in Malaysia, "World Pear Capital" Datong Mountain pears from Anhui, high-quality loquats from Dongshan, Xinjiang Hetian jujubes, Ningxia goji berries, and Fugian Gutian white fungus, among other premium nourishing ingredients.
3.Innovation: The product employs innovative freshness-locking and stewing techniques, combining traditional pear stewing with bird's nest, achieving strict control over time and temperature. High-temperature stewing locks in the freshness of the ingredients, and the ingredients are pure, meeting the contemporary health product trend.
4.Simplified Ingredient List: The bird's nest and pear stew has a simplified ingredient list, consisting only of water, pears, loquats, rock sugar, bird's nest, and related ingredients, with 0 additives and 0 preservatives. It uses physical means for sterilization and extends the product shelf life scientifically, making it nutritionally rich and suitable for all ages.
5. Portable Packaging Design: The product features an easy-to-open bowl design for instant consumption. Consumers can simply tear and pull to reveal an entire pear, ready to eat without the need for cooking. This feature perfectly matches consumers' needs for nourishment and convenience.
6. Packaging Appearance:① The packaging features a hand-drawn line style with a blue gold hot stamping process, depicting the main ingredients of the product, such as bird's nest, loquat, pear, and white fungus, to visually present the product's content to consumers. The design forms a pattern of a swallow carrying a pear, symbolizing the conveyance of health and vitality to consumers.② In terms of color, yellow and blue are used as the main tones, creating a contrasting effect. Yellow is associated with sunlight and warmth, while blue gives a sense of tranquility. The contrast of these two colors conveys the product's characteristics of being both warm and refreshing.
7. Taste and Texture: The taste is sweet and soft, with a rich fruity aroma, quenching thirst and relieving greasiness. It is nourishing without being dry and moist without being greasy.

Product Images

Please briefly describe how your product communicates with consumers

With the increasing awareness of health, the demand for health and wellness products is growing. In the fast-paced modern life, people often lack the time for complicated cooking processes. Bird's nest and white fungus are known for their moistening and lung-clearing properties, while loquats and pear can moisten the throat and relieve coughing, especially suitable for when the throat is uncomfortable. Bird's nest and loquat stewed pear cleverly combines the traditional pear stewing process with bird's nest, incorporating a variety of healthy and nourishing ingredients. By precisely controlling time and temperature, it achieves a low-sugar formula, ensuring the taste and nutritional health of the product. This product eliminates the complex stewing steps, is easy to carry, ready to eat upon opening, and contains no additives, meeting the needs of the health-conscious crowd, allowing people to easily enjoy healthy nourishment in their busy lives.

Product Images