Dong Plant Minixiang Coconut Water_Dong Plant (Zhuhai) Food and Beverage Co. Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Dong Plant Minixiang Coconut Water

Beverage | Fruit& Vegetable Juice and Fruity Drink

Dong Plant (Zhuhai) Food and Beverage Co. Ltd

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Company Introduction

In 1963, Swedish scientist Dr. Arne Dahlqvist discovered lactose intolerance in humans and began searching for plant-based alternatives. In the early 90's, his student Richard Oste targeted oats and formulated a superior tasting oat milk using a unique enzymatic technique. And so the OATLY brand was born!
In order to make the plant-based in the East continue to emanate vitality, OATLY China team continues to understand the taste needs of Eastern consumers, explore more possibilities, ”Dong Plant“ was born. It will bring more choices to consumers as a healthy plant-based diet expert in the new era.

Product concept, highlights and added value

1.Good Health
① 100% coconut water
② 0 sucrose *, 0 fat, the internal evaluation of the glycemic fat index is Grade B, a good choice for fitness crowd&delicate moms
2. Good flavor
① Selected of fragrant coconut water from Damnoen Saduak, Thailand
② Sourced from protected species with local export restrictions
③ Picked and transported in whole coconuts, the coconut water is taken after 21 days of ripening, only for a sweeter and richer taste.
3. Convenient
①Pocket size 200g, drink anywhere and anytime.
4. Eye-catching
①Tiffany blue + flat illustration style, unique and eye-catching, is the most popular packaging in the internal consumption test.
*0 Sucrose: Sucrose content is not detected (according to GB 5009.8 the first method)

Product Images

Please briefly describe how your product communicates with consumers

① Product development: emphasize both health and taste. We take advantage of coconut water's natural low-sugar and low-fat properties, rich in electrolytes, to create a 100% coconut water with 0 sucrose, which meets modern people's demand for healthy drinks. At the same time, through process optimization, we enhance the taste of coconut water to make it sweeter and more refreshing.
Packaging design: focus on portability and environmental protection. Compact and lightweight “mini incense” packaging, easy for consumers to carry around, enjoy anytime, anywhere. We use environmentally friendly materials, reflecting the brand's respect and protection of the environment, to attract environmentally conscious consumers. Visually, we use bright colors and simple patterns to highlight the characteristics of the product and enhance its attractiveness.
③Product Positioning: We launched the product for the sportsman/exquisite mother consumer group, and by adopting a young and fashionable package design and using a formula with 0 sucrose and 100% NFC, we meet the contemporary consumer group's demand for a healthy and good-tasting product. In addition, during the product testing period, through external consumer research, we continuously optimize the product taste and packaging design to ensure that we keep pace with consumer demand. This not only enhances brand awareness, but also conveys a healthy lifestyle.
In short, “Dong Plant Minixiang Coconut Water” takes consumers as the center, from product positioning research and development to formula development and packaging design, to meet consumers' needs and personality attitude in all aspects, and successfully creates a healthy, convenient and environmentally friendly beverage, which has won wide recognition in the market.

Product Images