Company Website

http://www.calletonfood.com/

Company Introduction

Calleton (Group) Limited was founded in August 2014 and is a comprehensive group that integrates research and development, production, sales, media, e-commerce, logistics and other industries. Over the years, we have continuously upgraded our R&D team, explored market demand, introduced advanced production lines, and improved the quality of raw materials, which has been highly favored by consumers and distributors. We have multiple sub brands such as Calleton, Carwin, and Zhixi, mainly producing baked goods.
Starting from 2022, the positioning of the " Calleton " brand is to provide nutritious and delicious meals, returning to the essence of product nutrition and carrying the mission of "creating happiness with nutritional power", to convey baking happiness to all consumers.

Product concept, highlights and added value

Calleton Butter croissant bread
Raw materials: The ingredients are practical enough, striving to replicate the classic French flavor; Fresh eggs, good taste when fed with grains; Wheat flour, emitting a strong wheat aroma; White sugar has a sweeter taste. Comprehensively enhance the quality and taste that can be praised. The formula is healthy, with no preservatives added and no trans fatty acids. It tastes "fresh" in one bite, delicious and healthy at the same time.
Craftsmanship: Multi layer folding innovation, changing the traditional folding frequency or method, making handmade products more crispy and soft. The layered folding presents perfect honeycomb shaped pores, making the layers more abundant and the crispy taste more prominent. 21 day short-term guarantee to lock freshness, the fresh taste is better, and each one looks like it's just out of the oven.
Taste: The butter flavor is rich, adding butter and slowly baking, bursting with the aroma of butter. The rich aroma of butter melts into your heart in one bite.

Product Images

Please briefly describe how your product communicates with consumers

Calleton Butter croissant bread
Research and development design: Consumers pursue a crisp outer layer and a soft inner texture that can be praised, paired with a rich but not greasy butter aroma; 21 day short-term guarantee for freshness, ensuring a fresh taste; Layered handmade, making Kesong soft and rich in taste; Consumers need to develop products with healthy formulas, zero preservatives, and zero trans fatty acids for healthy eating trends.
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Packaging design: adopting simple lines and elegant colors, in line with some consumers' pursuit of low-key and introverted personality; The transparent coating allows consumers to see the appearance of the packaging more intuitively, and the placement of the packaging on the side of the packaging enhances visual appeal and attracts consumers' attention. Portable packaging, suitable for fast-paced lifestyles such as office workers and students.

Product Images

Ingredients List Photograph

Launch Date

2024-11

Target Consumer

Young mothers aged 20 to 40, working women in the workplace

Weight/Volume per Pack

500g

Price per Item

29.8元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

the whole country

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery