Company Website

http://www.calletonfood.com/

Company Introduction

Calleton (Group) Limited was founded in August 2014 and is a comprehensive group that integrates research and development, production, sales, media, e-commerce, logistics and other industries. Over the years, we have continuously upgraded our R&D team, explored market demand, introduced advanced production lines, and improved the quality of raw materials, which has been highly favored by consumers and distributors. We have multiple sub brands such as Calleton, Carwin, and Zhixi, mainly producing baked goods.
Starting from 2022, the positioning of the " Calleton " brand is to provide nutritious and delicious meals, returning to the essence of product nutrition and carrying the mission of "creating happiness with nutritional power", to convey baking happiness to all consumers.

Product concept, highlights and added value

The selection of imported Anjia butter as the raw material for Calleton Thick-cut milk butter toast makes the taste more mellow. Pure milk is added to enhance the milk aroma and taste level of the toast, with a light milk aroma that is refreshing and not greasy.
Taste: Double milk aroma of butter and milk, stronger and more layered, which children love to eat more. Each slice of toast is about 3.8cm thick and solid, enough to fill the tube with just one slice, and even more satisfying to bite into in one bite. Soft and dense, the more you chew, the more fragrant it becomes. Thick cut toast is super tear resistant! Carefully baked, the toast is soft, delicate, and layered.
Formula subtraction, 0 trans fatty acids, 0 sodium dehydroacetate, 0 aspartame added, no additional additions, children can eat with peace of mind.
Convenient packaging, ready to eat when opened, convenient for consumers to consume in scenarios such as work, school, and travel.

Product Images

Please briefly describe how your product communicates with consumers

Calleton Thick Cut Milk Butter Toast
Research and development design: For consumers who love toast, the softness, sweetness, and milky aroma of toast are important scoring points. In recent years, the popularity of products with the characteristic of "thick cutting" has been high, which brings more satisfaction to consumers in terms of toast taste. Based on this demand, combined with the product positioning of "nutritious and beautiful meal", high-quality butter, fresh milk, and other healthy ingredients are used on the basis of thick cutting of 3.8cm, further meeting the current trend of healthy eating.
Packaging Design: The inner bag adopts a simple color scheme and high transparency technology, highlighting the "thick cut" characteristics of the toast. The simple color scheme highlights the tempting golden color of the toast, tending towards the aesthetic of young consumers. The shape of the milk on the outer box combined with the color of butter more intuitively reflects the raw materials of the product, attracting consumers.

Product Images

Ingredients List Photograph

Launch Date

2024-11

Target Consumer

Young mothers aged 20 to 40, working women in the workplace

Weight/Volume per Pack

500g

Price per Item

29.8元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

the whole country

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery