Company Website

http://www.shouquanzhai.cn/

Company Introduction

Shou Quan Zhai, founded in 1760, is a China time-honored brand.
Shouquanzhai Group is committed to showing the world the charm of oriental food and drink, combining the theory of Chinese traditional medicine and food homology, combined with a number of patented technologies, specializing in the research and development, production and sales of herbal health diet. It has won the favor of many investment institutions and received many rounds of investment. At present, it has a matrix of series of products such as brown sugar ginger tea, plum juice, water chestnut juice, brown sugar cubes, substitute tea, Chinese plant-based drinks, seasonings, etc. The products are loved by the majority of consumers and the head anchors of various platforms. The main product brown sugar ginger tea for six consecutive years Tmall Double Eleventh Day ginger soup category sales first, single product sales of more than 200 million.

Product concept, highlights and added value

China's “medicinal and edible homologous” concept has a long history, in the “Shennong's Herbal Classic”, “Supplementary Records of Famous Physicians” “Compendium of Materia Medica” and other books, can be found in the red beans, adlay . In the trend of health and wellness in modern society, the ancient concept of health preservation has been perfectly combined with people's growing awareness of health. Foods rich in health-preserving elements have become the new choice for urban populations, and SHOU QUANZHAI HONGDOU YIMISHUI (ORIENTAL HOUSE Red Bean and Adlay Drink) is a representative of this trend. It combines modern technology with traditional wisdom, follows market trends, and injects the traditional concept of "medicinal and edible homologous" into modern production processes to produce convenient bottled red bean and adlay drink, meeting the needs of urban white-collar workers for grain-based health drinks.
In terms of innovation, the technology , the selection of high-quality producing areas for red beans, and the use of modern blender's technology to blend them into a concentrated form, along with the addition of adlay, releases rich grain nutrition and aroma. It is 0 sugar, 0 fat, 0 calories, making it suitable for those with fat reduction needs and sugar-free enthusiasts.
In terms of taste, according to a survey of frequent repurchasers of Chinese wellness drinks, the product feature they value most is the "refreshing taste from the very first sip." In developing the taste profile, Shou Quan Zhai（ORIENTAL HOUSE） takes "encouraging everyone to drink water without any burden" as its starting point. By combining powder extraction technology, it aims to recreate the taste of homemade while offering a lighter mouthfeel, making it an ideal "water alternative" beverage.
In terms of packaging, the innovation lies in the 750ml large capacity,which significantly increases the volume compared to the commonly available 350ml or 500ml options on the market, thereby enhancing the sense of product acquisition and value.

Product Images

Please briefly describe how your product communicates with consumers

①The trend of Chinese regimen, medicinal and edible homologous
Based on the general health trend of the whole people, the generation Z population has become the main force of regimen and prefers the new Chinese regimen, and trusts the "medicinal and edible homologous", etc., the China time-honored brand Shou Quan Zhai (ORIENTAL HOUSE)hopes to combine ingredients with medical books and familiar folk food recipes, combined with modern nutrition and advanced production technology, to provide Chinese drinks to improve and meet the needs of consumers, and introduce red bean adlay drink.(ORIENTAL HOUSE HONGDOU YIMISHUI)
② Packaging design reduces the cost of education
The dispelling dampness effect of red bean and adlay is engraved on the Chinese mind, and the simple form of pure white background with big character poster on the packaging design highlights the key information of "red bean adlay drink" and amplifies the word "light", which highlights the light and refreshing taste of the product on the one hand, and allows consumers to think of their own lightness after drinking. With the popular Chinese regimen education, do not mention the effect, but can let consumers clearly perceive the "effect".
③ The first batch of Shanghai nutrition selection label grade A products
The main population of Chinese health drink is white-collar workers of the first tier city and the second tier city, Shanghai nutrition selection label is widely recognized in the first-tier cities, Shou Quan Zhai red bean adlay drink（ORIENTAL HOUSE HONGDOU YIMISHUI） as the first batch of products in Shanghai that use the label on packaging and obtain grade A , both in response to the government's call for healthy diet, but also directly to consumers to convey the health attributes of the product itself.
④ In marketing, the product go viral on Tiktok
Large-capacity, preservative-free red bean and adlay drinkis in line with the current food and beverage trend, and can also meet the needs of consumers for a sense of fulfillment and "get a good deal" feeling. Shou Quan Zhai red bean and adlay drink(ORIENTAL HOUSE HONGDOU YIMISHUI) has been deeply cultivating the vertical market of sugar-free beverages on Tiktok, and is loved by top-notch livestreaming hosts, winning the top sales ranking in the "sugar-free beverage bestseller list" and "sugar-free beverage popularity list" multiple times.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

1. “Sugar-free” enthusiasts;2, urban sub-healthy people, “vulnerable” young people;3. People who have the need to dispel dampness, reduce swelling and promote water retention.

Weight/Volume per Pack

750ml/瓶，12瓶/箱

Price per Item

5.49元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China mainland

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel