Company Website

http://www.richen-qd.cn/

Product concept, highlights and added value

Product concept:
We are committed to developing a delicious, healthy, and high-quality cold brewed juice product made from natural ingredients such as sea buckthorn pulp, honey, and flaxseed oil, bringing delicious taste to consumers while adding enjoyment to their diet.
Product advantages:
1.Taste innovation: Using sea buckthorn puree as the core ingredient, supplemented with natural ingredients such as honey and flaxseed oil, the sweet and sour taste is accompanied by fresh fruit aroma, adding a unique flavor to the brewed ingredients,

2.Mouthfeel innovation: Adding sea buckthorn puree bursting beads, the moment the bursting beads burst open, the sea buckthorn fruit pulp splashes out, with a novel taste combined with the sour, slightly astringent, fresh and refreshing flavor of sea buckthorn puree, stimulating taste and stimulating appetite. It is interesting and delicious.

3.Natural ingredients: Fresh fruit pressed seabuckthorn puree (non concentrated and reduced), natural honey, flaxseed oil, and natural spices.

4.Security upgrade: 0 preservatives and 0 coloring agents, delicious and fun, healthy and reassuring.

5.Packaging upgrade: Use reusable meal boxes as packaging outer boxes, which can be directly used as cold foam containers, environmentally friendly and convenient.

Product Images

Please briefly describe how your product communicates with consumers

In recent years, amidst severe competition within the catering industry, consumers have become increasingly selective in their dietary choices. The frequent issues related to food safety and dietary health have emerged as a key concern among consumers. An increasing number of consumers prefer cooking for themselves, yet the lack of cooking skills and sufficient time prevent them from fully experiencing the joy of gastronomy. To address these pain points, we have developed a sea buckthorn popping bead cold soaking juice product.
In terms of ingredients, we ensure zero preservatives and zero coloring agents. We blend natural ingredients like sea buckthorn puree, natural honey, and flaxseed oil to create a refreshing and sweet taste that is both invigorating and refreshing.
In terms of taste, the addition of sea buckthorn puree popping beads enhances the flavor. When one of these beads bursts in the mouth, it releases a burst of sea buckthorn fruit aroma, and the juice splashes out, bringing a sour and slightly astringent taste that adds a new flavor to the food. Each bite offers a unique sensation, delightful and enjoyable.
In terms of design, we utilize blue and yellow hues to create a contrast between cool and warm tones, emphasizing the popping bead element. Through visual contrast, we aim to capture the attention of our target audience and highlight the selling point of the popping beads.
In terms of packaging, we opt for reusable meal boxes as our packaging. This eliminates the need for consumers to seek out other containers for soaking, offering convenience and environmental friendliness.
Sea buckthorn popping bead cold soaking juice not only fulfills consumers' demands for deliciousness, health, and convenience but also enriches the taste and adds an element of fun.

Product Images

Ingredients List Photograph

Launch Date

2025-3

Target Consumer

Aged 20 to 45, mainly women, valuing life quality, concerned about healthy diet and food safety, and in pursuit of novel cuisines and convenient cooking methods.

Weight/Volume per Pack

660g/盒（165g/袋*4）

Price per Item

49.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

First and second tier cities

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS