Company Website
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Company Introduction
Geben Health is a new generation of light meal and meal replacement brand in China, targeting young people who focus on health management. The brand specializes in low-calorie snacks, coffee beverages, protein-rich meats, and other meal replacement foods. Aimed at health-conscious young consumers, Geben Health strives to provide a simpler, more balanced, and moderate eating experience using higher-quality ingredients and healthier processing methods, so that everyone who loves life can enjoy a healthy lifestyle.
Product concept, highlights and added value
1. As the health benchmark for a new generation of Shaqima, this high-protein, high-fiber whole wheat milk cap Shaqima not only stands out with its stunning appearance but also excels in health benefits. Topped with a naturally sweet, sugar-free milk foam, each bite is crispy, soft, and non-sticky, allowing you to enjoy deliciousness while experiencing the power of health.
2. Breaking the traditional Shaqima formula, it is made with 100% whole wheat flour, with no cane sugar and no trans fats, truly achieving a healthy, guilt-free treat. At the same time, the addition of high-protein and high-fiber ingredients makes this Shaqima more nutritionally complete, meeting your pursuit of a healthy diet.
3. Featuring an innovative coating process that wraps the Shaqima in a fluid milk foam, the custom sugar-free milk foam is whipped into a liquid state and perfectly combines with the crispy wafer. This unique coating not only enhances the texture of the Shaqima, but also delivers a rich, crispy, and fragrant triple-layer flavor surprise. The outer crispy wafer layer pairs with the sweet, fragrant milk foam, blending with the soft, malty interior of the Shaqima for a perfect balance of taste and texture.
4. Specially enriched with high-quality protein, including soy protein isolate and concentrated whey protein, this product combines both animal and plant-based proteins. Each piece of Shaqima contains as much as 3.8g of dietary fiber.
5. The product is uniquely formulated with a sugar-reducing factor, featuring natural ingredients such as mulberry leaf extract (to stabilize post-meal blood sugar), white kidney bean extract (to block 66% of starch absorption), and oligoisomaltose (with a sweet taste and light burden). These natural ingredients not only make the Shaqima taste sweeter but also ensure you can enjoy it without worrying about excess sugar intake.
6. The product features an individually wrapped design, making it easy to carry and store, while preserving the fresh, delicious taste of the milk foam with each.
Product Images
Please briefly describe how your product communicates with consumers
In the product development process, Geben strives to ensure that each product precisely meets diverse market needs, with a user-centered approach that deeply explores market dynamics. The company focuses on emotional interaction design, aiming to create a strong emotional resonance with consumers.
In the packaging design phase of this product, Geben pays tribute to Oreo's classic color scheme while maintaining its signature minimalist and stylish packaging style, showcasing a unique brand identity. Additionally, the design incorporates vibrant and dynamic realistic illustrations, featuring a background pattern based on the shape of Oreo cookies, complemented by a clever use of gradient colors, successfully creating a striking 3D visual effect.
"In the product development process, Geben strives to ensure that each product precisely meets diverse market needs, with a user-centered approach that deeply explores market dynamics. The company focuses on emotional interaction design, aiming to create a strong emotional resonance with consumers.
In the packaging design phase of this product, Geben pays tribute to Oreo's classic color scheme while maintaining its signature minimalist and stylish packaging style, showcasing a unique brand identity. Additionally, the design incorporates vibrant and dynamic realistic illustrations, featuring a background pattern based on the shape of Oreo cookies, complemented by a clever use of gradient colors, successfully creating a striking 3D visual effect.
Furthermore, the thoughtfully designed lid-opening mechanism makes it easier for consumers to access the product, enhancing both the visual experience and usability, ultimately increasing the product’s appeal and practicality. The product is versatile, suitable for a wide range of occasions—whether during a busy afternoon tea break at work or as a delightful snack during outdoor activities, it effortlessly integrates into these moments, offering a sense of joy and satisfaction.
In terms of marketing strategy, Geben actively collaborates with top influencers and experts from various fields, sharing new ideas and unique definitions for blockbuster products. By leveraging their powerful reach and influence, FBIF accurately targets a broad consumer base.
At the same time, Geben is expanding its offline sales channels by entering physical stores, offering a direct product display and an immersive shopping experience, which further enhances brand visibility. The company is building a comprehensive marketing network through a synergistic online and offline strategy, creating a multidimensional marketing ecosystem."
Product Images
Ingredients List Photograph
Launch Date
2024-8
Target Consumer
25 to 30 years old, knowledgeable, healthy eating conscious young people
Weight/Volume per Pack
168g(28g*6)
Price per Item
14.9元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China's entire mainland region
Distribution Channels
电商 E-commerce